How to Launch a B2B Podcast

Podcasting is the new blogging, on-demand radio curated for listener interest. Unlike YouTube and social media, podcasts provide laser-focused communication. Listeners can multi-task AND pay attention to the message in a podcast. According to Edison Research, 70 million people listen to podcasts monthly. In this talk, you will learn the various types of podcasts, why podcasting is relevant for marketing a business, the basic technology behind a podcast including equipment, hardware and audio recording software.

In this presentation you will learn how B2B organizations and executives grow authority, influence, and trust that attracts new business through the magic of podcasting.