FREE #CapeMarketing Workshops for Small Businesses in Diep River

At the divine Cafe D'Arts in Diep River. A beautiful peaceful cafe with really good coffee and breakfasts!

Are you a start-up, entrepreneur or small business owner? Perhaps you just have an inkling of an idea and need some advice or inspiration.

We offer a relaxed and safe space for you to discuss any issues, ideas or success stories. If you have any marketing problems you need help with, you can bring them all to the table and tap into the wealth of experience and knowledge from the group.

Don't miss this week's mini masterclass with our favourite marketing guru - Robin Tindall, of Market Magnet and Lead Genius.

Robin will be talking to us about marketing strategy before tactics.

Strategy before Tactics

The single greatest small business marketing mistake I encounter – and I encounter it every single day is business owners focus on tactics before strategy, or worse, tactics without a strategy.

Small business owners fall prey to the marketing idea (tactic) of the week because they have no marketing strategy. If I could change anything about the way small business owners view marketing – that would be it.

If you don’t have the right strategy, you have a much smaller chance of succeeding in business. I learned that strategic thinking, properly applied, makes your tactics work 10 times harder and be 10 times more effective.

Far too many people think “we want to sell lots of stuff to lots of people” is a strategy. What do you want your market to know about you, what do you want them to believe, what do want them to feel, experience, think, when they consider what you are about? That’s what comes from strategy and that’s what gets you out of lowest price trap.

Create a strategy for your marketing for your business and then put every tactic into making that strategy real.

Having a strategic business approach that can inform every single business/marketing decision you make is a non negotiable. I guarantee you that if do this, find your strategy, marketing your business will become a whole lot easier.