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Freelancers HQ Berlin Message Board › New UX and Conversion Optimisation Meetup

New UX and Conversion Optimisation Meetup

Annie L.
user 127426992
Berlin, DE
Hi there,

it has been a while since we hosted a Meetup in Berlin so we wanted to let you know about a new independent Meetup from someone in the CareerFoundry team.

Our Conversion Optimisation expert, Malcolm Cannon, is hosting UXConverts #1 on Wednesday 24th of August.

"We will connect the dots between UX Design, UX Research and Conversion Rate Optimization.

If you were at UXCamp (or even if you weren't) please join the group, and the discussion now."

You can join the Meetup Here:­

There are still a few spaces - the full details are here:

First UXconverts Meetup:

7:00pm: Doors open at Betahaus

7:30pm: Introduction

7:45pm: Speaker - David Barnowsky, A/B Testing Your Value Proposition

8:30pm: Break

8:45pm: Speaker - Rupert Platz, How to Sell the Carrot

9:30pm: Networking and Knowledge Share


David Barnowsky - Product and UX Consultant, Co-Founder Dreamflat

A/B Testing You Value Proposition

David will walk us through his process for testing early stage value propositions using A/B testing of paid advertising messages on a relatively tight marketing budget.


As a hands-on consultant and advisor David is helping founders and product teams to improve their web- and mobile products from an early product-market fit (product strategy and concept) towards an efficient KPI definition and tracking as well as conversion optimization throughout the whole customer journey.

Clients include: 3M Europe, Ritter Gruppe, LeRoi Marketing GmbH­

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Rupert Platz - UX Design Strategist and Consultant

How to sell the carrot, On balancing value, cost and perception

Regardless whether we’re offering customers a new product or feature or just try to figure out why so little people sign up to our newsletter: When trying to get people to do what we want them to do, I find it helpful to ask three questions:

- What is the value for them, and how can we increase it?
- What is the investment they need to make in return (time, effort, data, money), and how can we lower it?
- What is their perception of both, and how can we influence it?

His talk proposes a small framework he has developed that helps map these three factors and discover conversion optimization potentials to formulate the right research questions.


Rupert is a User Experience Designer and Information Architect with more than 14 years of professional experience and a strong passion for people-centric problem solving. He has helped the likes of Siemens, Continental, the German Federal Government, Deutsche See, Lynx Brokers and Deutsche Telekom to develop digital solutions that are simple, useful and convincing. Formerly the long-standing UX director of Aperto, one of Berlin's largest digital agencies, Rupert now works as a freelance consultant and designer in Berlin.­

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Malcolm Cannon - Conversion Optimizer, CareerFoundry

Malcolm is part of the Conversions team at CareerFoundry - an A round funded Berlin Startup that offers online mentored courses for people studying to become Web Developers, UX Designers, UI Designers and iOS Developers. He has more than a decade's experience as a commercial copywriter and has spent the last four years working in Berlin as a growth specialist.­

Still interested...

Sign up here­

thank you,

The CareerFoundry Team
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