Are you reaching your target market? Where do you find your leads and how do you reach them? How many fish you catch has a lot to do with where you are fishing and what bait you're using and this week were going to discuss the merits behind finding your target market and how to best reach that market. Are you looking for distressed homes or out of state owners? How about people with a lot of equity in their homes or people looking to get rid of their rental property? Each one of these lead types swim in different ponds and require their own unique approach. Lets talk about how to take down different types of deals by learning where to look and how to address them.