What we're about

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

We help individuals gain new skills, pursue a promotion, find a new career, or join a global community of entrepreneurs, innovators, and leaders. At the same time, we also develop scalable and efficient training, and hiring pathways for hundreds of global companies — including more than 40 of the Fortune 100 — to help them overcome business challenges posed by technological evolution.

We want to bring together the Twin Cities' thought-leaders, learners, and industry trailblazers through a range of engaging classes, workshops, and events.

Upcoming events (3)


Online event

**TO ATTEND THIS FREE ONLINE EVENT YOU MUST SIGN UP AT https://ga.co/2ZKDeT8 YOU WILL RECEIVE ZOOM LINK AND PASSWORD VIA EMAIL BEFORE THE EVENT** About This Event: Engagement marketing, sometimes called "experiential marketing" or "participation marketing" is a strategy that directly engages consumers and invites them to participate in a moment of time that they will never forget. You’re not advertising a product — you’re letting consumers see and feel what their lives would be like with it. You’re creating an association between your brand and those positive vibes. Join us as we talk to Makers behind visionary brands in the fields of art, activism, style, and technology who brought us multi-sensory installations, performances, and workshops and presented a new way to connect with creativity, culture, and community. From AI tennis games, ice cream museums, day raves and supersonic falls, we'll chat with some of the most creatives minds creating captivating experiences beyond "doing it for the gram". Takeaways: 1. How to use experiential marketing as a co-branding opportunity. 2. Insights on how to create an experience that can prompt a conversation 3. Inspiration to build the future of experimental marketing after covid19 About Our Partners: Ampersand Studios Ampersand Studios is a co-working space with creative studios, bringing together visual creators, entrepreneurs, and dynamic companies in Miami’s Arts & Entertainment district.


Online event

**TO ATTEND THIS FREE ONLINE EVENT YOU MUST SIGN UP AT https://ga.co/3gpcMED YOU WILL RECEIVE ZOOM LINK AND PASSWORD VIA EMAIL BEFORE THE EVENT** About This Event: Due to the current uncertainty surrounding COVID-19, Inside The Design Studio will be moved to online. All registered participants will receive the webinar link. Overview: This inspiring panel event series invites key players in New York City’s design community to offer a rare insider’s look at how they work and create. From branding to user experience to city planning, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more. Plus, they’ll cover opportunities within the field and their vision for the future of the industry. What You’ll Take Away: Gain practical tips and insight from expert designers on how they’re solving problems through design, and get inspired to take your creativity to the next level. Why It Matters: You’ve got the design thing down. But the truth is, being successful in the world of graphic design is about more than being an awesome designer. If you want to break through the clutter and build a business, you need to do a lot more than create a portfolio—you need to brand yourself as a designer.


Online event

**TO ATTEND THIS FREE ONLINE EVENT YOU MUST SIGN UP AT https://ga.co/3d5c8Ky YOU WILL RECEIVE ZOOM LINK AND PASSWORD VIA EMAIL BEFORE THE EVENT** About This Event: With Summer quickly approaching, it’s the time of year when many Americans ditch their screens and head outside. According to the U.S. Department of Commerce, the outdoor recreation industry accounted for over 2.2% of the country’s GDP in 2017 and growth in this area outpaced that of the entire US economy. Needless to say, the outdoor Industry is booming. Join General Assembly and a panel of industry experts as they discuss consumer trends driving outdoor marketing. During this panel, we will dive into: - Mission-driven business and conscious consumption - The expanding definition of “outdoors” - Inclusivity in the outdoor community - Technology and the outdoor experience This event will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the event. Preparation: - This event is taken completely online via Zoom. - You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. - Event set up information will be emailed to all signed up around 24 hours before the event launches.

Past events (68)


Online event

Photos (95)