DevMENA

Fri, Nov 14 · 9:00 AM GST

Winning in the Digital Age : Strategies for Transformation and Growth -Ivey

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# Winning in the Digital Age: Strategies for Transformation and Growth

Friday, November 14, 2025
9:30 AM - 12:00 PM GST

Discover how legacy organizations can unlock growth in the digital age — with insights from Ivey’s Dean Julian Birkinshaw and AstroLabs' Muhammed Mekki.
Fees
Complimentary Registration
https://www.ivey.uwo.ca/executive-education/events/2025/11/winning-in-the-digital-age-strategies-for-transformation-and-growth/registration/

## How do established companies stay ahead in a world shaped by digital disruption?

Join us in Dubai for a dynamic morning of conversation and connection, as we explore how leaders can turn digital challenges into strategic opportunities. This exclusive event features a fireside chat with Professor Julian Birkinshaw, Dean of Ivey Business School and a globally recognized expert on strategy and innovation, alongside Muhammed Mekki, Founding Partner at AstroLabs and a leading voice on digital transformation in the MENA region.
Hosted at AstroLabs Dubai, this session will unpack what it takes to build future-ready organizations, combining global insights with local relevance.
Whether you're a corporate leader, entrepreneur, or transformation strategist, expect sharp insights, real-world stories, and fresh thinking to help you lead in the digital age.

What To Expect
9:30 AM – 10:00 AM | Arrival & Coffee Reception
Kick off your morning with fresh coffee, a light breakfast, and meaningful conversation with fellow Ivey alumni, AstroLabs community members, and regional business leaders.
10:00 AM – 11:15 AM | Fireside Chat: Digital Disruption & Strategic Advantage
Join Dean Julian Birkinshaw and AstroLabs Founding Partner Muhammed Mekki for a fast-paced, no-fluff discussion on:
Why digital disruption is an opportunity, not a threat
How traditional companies can outpace startups—by leveraging their core strengths
What agile leadership actually looks like inside established organizations
Real-world lessons from global and MENA markets

11:15 AM – 12:00 PM | Networking & Wrap-Up

Stick around to swap insights, meet like-minded leaders, and connect with the Ivey and AstroLabs communities over a final cup of coffee.