Next Meetup

Social Media Bootcamp
Please note, this is a PAID class. Please follow the link below to register: https://generalassemb.ly/education/social-media-bootcamp/austin/52473 About This Class: In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Students will leave with a detailed understanding of both the current social media landscape and how to evaluate which social platforms, social marketing techniques, and paid social advertising methods are the best fit for their organization's goals. We'll cover the following topics: an overview of social media platforms, current social media trends and their implications, how to tailor social media strategy and content to your business, paid social advertising techniques, and social media tools for monitoring and ROI. Case studies and tactics will be presented throughout the session and students will gain hands on knowledge through breakout sessions. Takeaways: • Overview of social platforms and their strengths for brands • Creating a social media strategy that builds your brand (or optimizing an existing one) • Understanding the basics of paid social advertising to achieve specific business goals • How to measure social success and ROI • Helpful tools for understanding audiences, developing content, and measuring success • Social media trends for 2018

General Assembly @ WeWork

600 Congress Ave, 14th floor · Austin, TX

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At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at thirteen campuses across four continents.

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