What we're about

At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at thirteen campuses across four continents.

Upcoming events (5)


Online event

This is a FREE event. Please follow the link to RSVP: https://generalassemb.ly/education/movement-of-imagination/austin/118586 About This Event: Engagement marketing, sometimes called "experiential marketing" or "participation marketing" is a strategy that directly engages consumers and invites them to participate in a moment of time that they will never forget. You’re not advertising a product — you’re letting consumers see and feel what their lives would be like with it. You’re creating an association between your brand and those positive vibes. Join us as we talk to Makers behind visionary brands in the fields of art, activism, style, and technology who brought us multi-sensory installations, performances, and workshops and presented a new way to connect with creativity, culture, and community. From AI tennis games, ice cream museums, day raves and supersonic falls, we'll chat with some of the most creatives minds creating captivating experiences beyond "doing it for the gram".


Online event

This is a FREE event. Please follow the link below to reserve your seat: https://generalassemb.ly/education/mindful-monday/austin/118879 About This Event: Due to the current health concerns in the greater Boston area, all GA programs will temporarily be held online based on restrictions from the Commonwealth of Massachusetts. Future programs will take place either in person or online depending on how the situation with COVID-19 continues to evolve. Registrants will receive an email 24 hours in advance of their class with either a link to the live digital program or instructions about if it is safe to join in person. Please contact [masked] or (718)[masked] if you have any questions or concerns.


Online event

This is a FREE event. Please follow the link below to reserve your seat: https://generalassemb.ly/education/find-work-that-matters/austin/118844 About the Event: In these uncertain times with COVID-19, many people are re-examining their career and their next move. The first step to doing work that matters is identifying what ignites passion, purpose, and satisfaction in your career and in you. If you don’t have answers right away, you’re not alone. We often don’t have the time, tools, or guidance to find a clear answer. Finding work that really matters requires — well — work. Refocus and take actionable steps towards a fulfilling career. In our exclusive, empowering session, we’ll walk you through strategic exercises designed to bring excitement and impact to your professional journey. Join our experts at this inspiring session and uncover the work that matters to you.


Online event

This is a FREE event. Please follow the link below to reserve your seat: https://generalassemb.ly/education/inside-the-design-studio/austin/113985 About the event: This inspiring panel event series invites key players in the design community to offer a rare insider’s look at how they work and create. From branding to user experience to city planning, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more. Plus, they’ll cover opportunities within the field and their vision for the future of the industry. What You’ll Take Away: Gain practical tips and insight from expert designers on how they’re solving problems through design, and get inspired to take your creativity to the next level. Why It Matters: You’ve got the design thing down. But the truth is, being successful in the world of graphic design is about more than being an awesome designer. If you want to break through the clutter and build a business, you need to do a lot more than create a portfolio—you need to brand yourself as a designer.

Past events (1,180)


Online event

Photos (65)