600 Congress Ave, 14th floor, Austin, TX
Please note this is a paid event. Follow the link to reserve your spot: https://generalassemb.ly/education/digital-marketing-101/austin/31781
About This Class
The digital landscape is moving at a lightning fast pace. Every industry has been affected by advances in the digital field, from retailers to brands and agencies.
In this introductory class, develop an understanding of the digital marketing landscape and the identify the key components and metrics behind a digital marketing strategy.
No prior knowledge required!
-Survey the digital marketing ecosystem, including current tools, opportunities, and careers. -Introduce the Objective-First Framework as a framework for approaching marketing campaigns. -Break down the components of digital marketing campaign strategy for a known company. -Practice identifying key performance indicators (KPIs) for a company.
Prereqs & Preparation
Watch the following 5 videos (3 min total)
Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a