What we're about

At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at thirteen campuses across four continents.

Upcoming events (4+)

How To Build Your Authentic Personal Brand to Future-Proof Your Success

This is a FREE event but you must RSVP here: https://ga.co/sgbrand

The way we are working has changed forever and will continue to change drastically in the coming years and often this feels out of our control. But what remains in control is your personal brand. You will learn how to create a personal brand by design rather than default to access the confidence and credibility you need in your career or business to stand out. This will allow you to create new opportunities on demand, access the highest salary ranges, and even launch your own side hustle or business to give you the ultimate level of flexibility, freedom, and fulfillment that you want.


+ How to create an authentic personal brand by design not just default, even if you are a little hesitant about ‘putting yourself out there’ online

+ The simple way to leverage LinkedIn to gain access to hidden opportunities to future proof your success

+ How to avoid the most common mistakes most people make when starting to build their personal brands

+ Opportunity to ask questions to apply these strategies directly to your situation

Future of Healthtech: Tips to Successfully Embed Tech for Allied Health

In honour of OT Week, this event features some of the leading health tech professionals in Australia.

In this one hour panel discussion, our speakers will share insights from being on the forefront of the healthcare industry and supporting allied health professionals to streamline their workflows with technology so they can have more impact in their work.

This session will be useful for healthcare professionals, allied health professionals (in particular occupational therapists), clinic owners looking to upskill and adopt new technology.

Join us to learn about the future of health technology and what you can do to ensure easy adoption at your clinic.

How To Get More Conversions by Optimizing Your Website UX

This is a FREE event but you must RSVP here: https://ga.co/sgwebsiteux

First impression is the last impression. It takes about 0.05 seconds for users to form an opinion about your website which determines whether they will stay or leave the page. Designing a great website along with a seamless and intuitive user experience can increase engagement and conversion rate, which translates into more revenue in the long run.

Conversions do not come by easily, and businesses have to be both wary and strategic in the ways they design their website to involve users. This is why UX design is the backbone of any website. A good design is able to elevate the experience for users, leading to more traffic and increased conversions.

Great user experience is a means to an end. Learn from our expert on what makes a great website, the key design features to keep in mind while designing your website, how to involve users in the design process, and important key website metrics to look out for to measure design success and make continuous improvements.

Making the Right Career Choice: Startup or Big Corporation

This is a FREE event but you must RSVP here: ga.co/sgcareerchoice

With a career in the exciting startup world becoming increasingly appealing, professionals are having to make a crucial decision regarding which is better for their career in the long run...Startup or big corporation?

While you probably know the basic differences between these two settings, you will need to dive a little deeper to truly understand the full impact of how this decision impacts your career and what you need to consider before you finalise your choice.

Luckily we have just the event that might help! From cultural differences to the big equity vs. salary consideration, join us for this insightful event as our experts share their first-hand experience with you on the pros and cons of these two different work environments, clarifies misconceptions that are often attached to each, and explains how you should reflect on your true motivations, goals and purpose to help you guide your selection.

So if you’re a recent graduate or someone that is exploring new career opportunities, this session will be the perfect starting point for you to kick-start your journey into a new space!

Past events (655)

Talk Data to Me: Why and How to Break into Data Science in 2022

Photos (922)