What we're about

At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at thirteen campuses across four continents.

Upcoming events (5)

What it Takes to Become a Great Product Manager

Online event

All attendees must sign up on GA's website in order to receive the Zoom Link == ONLINE EVENT == The demand for product managers is higher than ever. But, this doesn’t mean that there’s a clear understanding of the tasks attributed to the product management position, or the difficulties a product manager may face. Product Management is a function that means different things to different organizations. No matter what any organization decides to name this function, the role of a person in Product Manager capacity is extremely critical. UXCam stated that a fully optimized product manager could increase company profits by 34.2% Join our online webinar as we talk to some of the most experienced people in the field. They’ll be telling us about their career journeys, how Product Management looks at their company, share some insights on what makes a successful Product Manager and best practices to grow the function within different types of organizations. Sign up on GA site: https://ga.co/3ghQ6oX A Zoom link will be sent to your email at a time closer to the event.

Getting to Happy: Mindfulness in the Digital Age

Online event

All attendees must sign up on GA's website in order to receive the Zoom Link == ONLINE EVENT == In a world of 24/7 connectivity, we often forget to check in on ourselves. A wandering mind can lead to to missed opportunities and lack of clarity and insight. Amidst the present uncertainty, being mindful has become increasingly important. A consistent mindfulness practice has been shown to be beneficial in multiple domains including better emotion regulation, reduction of anxiety and improving physiological health. Despite its popularity, it can be difficult to shift our habits and put mindfulness into practice. Join us as we review practical steps to easily implement mindful habits in our daily lives to remain resilient in the digital age. Sign up on GA site: https://ga.co/2D2KMrl A Zoom link will be sent to your email at a time closer to the event.

Free Friday: SEO Training for Startups & Beginners

Online event

All attendees must sign up on GA's website in order to receive the Zoom Link == ONLINE WORKSHOP == Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded. Sign up on GA site: https://ga.co/3dw6rEL A Zoom link will be sent to your email at a time closer to the workshop.

Free Friday: User Research Methods

Online event

All attendees must sign up on GA's website in order to receive the Zoom Link = ONLINE EVENT = Developing a deep understanding of users’ behavior, thoughts, needs, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities, launching a product or service is simply a stab in the dark. User research is the means by which we foster this understanding. It focuses on developing direct connections to end users in order to make sense of their everyday lives, learn about their frustrations, and determine potential solutions to improve their experience with just about anything. General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded. Takeaways - Get an introduction to user research methods, including ethnographic methods and customer interviews - Learn about Interviewing exercises to gather observations - Discover sense-making activities to understand research findings from multiple angles - Exercise to isolate key pain points and frame design opportunities Sign up on GA site: https://ga.co/2NC7Mzb A Zoom link will be sent to your email at a time closer to the event.

Past events (352)

Free Friday: Intro to UX

Online event

Photos (391)