Fundamentals of Typography

Are you interested in becoming a better designer? The first step is expanding your knowledge of one of the most fundamental elements of web design: typography.

A strong grasp of typography is an essential skill for a web designer because 95% of the information on the web is written language. (http://informationarchitects.net/blog/the-web-is-all-about-typography-period/)

While mastering typography can take a lifetime, this class will provide techniques and guidelines to help you create beautiful, readable typography.

In this one-night workshop, you'll get an overview of web typography with a focus on:

• Understanding typography fundamentals for improved readability

• Evaluating and choosing typefaces that convey the tone of our content appropriately

• Typographic planning: how to select appropriate typefaces for a project? What's the best place to start? How can we pair typefaces?

• What's a type system and how is it created?

• Working with web fonts, taking consideration how to select web fonts for various devices (desktop, mobile, tablet) and browsers

The class will include half-lecture and half hands-on exercises where you will apply some of the lessons learned.

Previous design experience is not needed. A laptop is required to take this class.

About the teacher:

Yesenia Perez-Cruz is a multidisciplinary designer that has spent the last three years creating beautiful, functional design systems at Happy Cog. She received a BS in Graphic Design at Drexel University. She has spoken about design at AIGA Philadelphia and SXSW Interactive. You can follow her on Twitter (https://twitter.com/yeseniaa) for more!