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Girl Develop It Philadelphia Message Board › Contagious: Why Things Catch On, Tuesday March 11, 3:30-5:30pm

Contagious: Why Things Catch On, Tuesday March 11, 3:30-5:30pm

Karen M.
user 118562872
Philadelphia, PA
Post #: 1
You are invited to join us for a talk by Jonah Berger, Wharton Professor and Author of 'Contagious: Why Things Catch On'.

Date: Tuesday March 11
Time: 3:30-5:30pm
Cost: Free
Location: Interstate General Media, 801 Market Street, Suite 300, Philadelphia, PA 19107 (main entrance on Market Street near the corner of 9th Street)

We hope that you're able to attend. Please RSVP by 5pm on Monday March 10th.

RSVP @­ious

This event is being brought to you by the Project Liberty Digital Incubator, the Knight Foundation, Interstate General Media, Group Hug & VUID, Inc.

About Jonah Berger

What makes ideas viral and products spread contagiously? Professor Jonah Berger studies social epidemics, or how products, ideas, and behaviors catch on and become popular. He examines how individual decision making and social dynamics (e.g., social influence) between people generate collective outcomes such as social contagion and trends. Most recently, Professor Berger has examined why certain products get more word-of-mouth than others and why certain online content goes viral.

Jonah Berger is the James G. Campbell Jr. Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He studies social influence and social epidemics, or how products, ideas, and behaviors catch on and become popular. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in the New York Times, Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”

Berger has been recognized with a number of awards for both scholarship and teaching, including the Iron Professor Teaching Award and the MBA Curricular Innovation Award from the Wharton School. He lives in Philadelphia, Pennsylvania.
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