Event #54: "Yoast" and "Digital Marketing", by Kayleigh Thorpe & Valerie Ferrat


The February meetup will consist of two talks:

* "Yoast", the SEO WordPress plugin, by Kayleigh Thorpe from 34SP
How to use Yoast - what the plugin is for, how to use it. Kayleigh will cover some of her favourite things it can do and stuff people might not know about. Also about misconceptions and limitations, all from a personal use point of view.

* "Adjustable tools for Digital Marketing Strategy", by Valerie Ferrat.
Identifying the needs of your activity, to reach the strategic goals using digital marketing tools.

** About the speakers **

KAYLEIGH THORPE is a WordPress Specialist at 34SP (https://www.34sp.com/)
You’ll often find Kayleigh socialising at tech meetups throughout the UK. When she’s not learning about WordPress, Kayleigh loves to travel and is passionate about the WordPress community.

VALERIE FERRAT is a French fashion designer with 30 years experience and has had 2 fashion labels, starting to sell online in the year 2000.

She went to India for the 1st time in the summer of 1989, to learn block
printing techniques on textile and making vegetable dyes. This trip was
followed by many others, which involved partnerships with local crafts
studios and artisans.

Later on Valerie started selling collections in UK, Italy, Spain, US and

Four years ago she started teaching digital marketing in partnership with a small growing marketing agency in France and then in a business school in Paris and at the University Paris Dauphine, for MBA students.

The classes covered SEO and SEA subjects, Customer centered strategy, new business models using the Canvas tool, Employer and personal branding, Digital marketing tools etc.

Valerie has been living in Glasgow for the past 2 and 1/2 years with her husband, a Scottish artist. They are now starting together a line of printed
patterns and sewing patterns, called Love and Jam (https://www.loveandjam.co.uk). She is also planning to organise training sessions for digital marketing, involving subgroups and collective work.