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WEBINAR - Strengthening Civil Society Through Social Media

  • Feb 28, 2012 · 7:30 PM
  • Online Meeting

At times of financial restraint and when Governments are looking at how civil society can be recruited to deliver on their own agenda then how can we ensure that the many associations that make up civil society can protect their independence. Can social networking help create a network of mutual independence that strengthens the countless groups that are the social glue of our civil society? This is the topic of this webinar.

How do we develop social networking so that groups can have an influence and make a difference? Is it sufficient to just set up a meetup site or a NING site for example and then hope that it will take off into cyberspace and be successful. What more do we need to do to reach wider audiences and particularly vulnerable and marginalized groups that do not always join into existing online communities?

In this webinar we will look at how one umbrella group NatCAN (The National Community Activist Network) has used social networking to involve community and activist groups through the NING platform and they will discuss how successful this has been and what more needs to be done. Joe Taylor of NatCAN will present this part of the webinar

David Wilcox will then discuss how successful this approach is in reaching out to marginalised groups and other audiences and the importance of developing a strategy that goes beyond online communities.

He will look at the importance of texting, sharing photos, and increasingly, tweeting, using Facebook and Google Plus to compliment online communities.

In this environment then what are the skills necessary to be successful.

Probably the most important roles may well be those of information aggregators, online-offline organisers, social reporters etc doing a mix of making sense, joining up, helping others to engage, and working across networks rather than just on individual platforms.

How do we develop this new network infrastructure, what mapping is necessary and how do we find and enable the facilitators and orchestrators of this environment so that it can be successful?

In developing this webinar we are working with TSRC (Third Sector Research Centre), which offers third sector organisations and policy-makers access and input into robust research, aiming to bridge the gap between research and the third sector. They have developed a project around what they term “below the radar groups” the many community associations that form the social glue of our civil society.

You can find more about this on their website here

And also on their Briefing Paper on “Exploring below the radar; issues of theme and focus." This can be found here ...

Although membership of our site is free we do request that all those who attend events pay a subscription of £10 for a whole year that covers attendance not just to one meeting but also to the vast majority of our meetups and webinars for any one year. It also allows you to bring one guest free to every meeting or webinar.

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  • A former member
    A former member

    Very clear webinar.

    March 2, 2012

  • A former member
    A former member

    well worthwhile to explore how to make best use of these webinars, though takes some effort to get into it. Topic very important - discussion shows we are in early stages of learning how best to use the new social media, especially in finding ways for it to serve community action rather than just or as well as social media searching for a niche.

    February 29, 2012

  • A former member
    A former member

    Learnt a great deal despite my dodgy internet connection. Got some great sources to review.

    February 29, 2012

  • Keirs K.

    Very constructive but slow pace at times. More interlinking with participants would have added something and make for a more integrated event.

    February 29, 2012

  • A former member
    A former member

    It went well I thought - no technical hitches and a good flow of response coming in all the time. Lots of people took part so the subject was of interest

    February 29, 2012

  • Jazz R.

    Re: Social Networking Growing Up, the Collaboration Cycle and Social Networking Evolution Thought these might be of interest given the content of tonights presentation

    February 28, 2012

  • David W.

    I've posted my slides for tonight here

    February 28, 2012

  • David W.

    Hi Hugh - hope you can join us and escape your research and personal experience from Harringay

    February 27, 2012

  • Editor

    To Rajen: UX / Grafix designers & contributors. What do you mean beyond ethics?

    February 27, 2012

  • Rajen

    To: Globalethix - Please elaborate who you wish to collaborate with!:). Personally I believe it is "Beyond Ethics" you mean.

    February 27, 2012

  • Francis S.

    The Link for joining this webinar on Tuesday is - Hope to see you there.

    February 26, 2012

  • Editor

    We're launching in the next few weeks and we're looking for people to collaborate with; judging by many current events we might hit a nerve with the site. The general consensus is there's a huge lack of ethics morals and empathy in politics business and society. The site's concept touches on all that and as a brand could do quite well. Also the Occupy Wall Street type campaigns & sites have started losing momentum as they only cover banking. We'll cover more topix.

    1 · February 23, 2012

  • Hugh F.

    Looks interesting and I hope to be able to join you.

    Those taking part might be interested in taking a look at research we did at Networked Neighbourhoods into the impact of neighbourhood based online communities. Sponsored by London Councils, Cisco, Experian and Cap Gemini, the research identified significant impacts derived from these sites. The multi-part research, together with the 2011 update is freely available at

    February 9, 2012

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