Improve Conversion Rates Using Behavioural Economics - with Google

Join Data Strategy and Solutions Consultant at Google, Sonali Nidamarty-Thomas and understand how people actually behave versus how we think they behave.

This is behavioural economics in a nutshell. Exploring the psychology behind decision-making reveals our seemingly irrational biases and heuristics.

In this session, you'll learn key behavioural science principles relating to incentives, norms, defaults, and salience. These will be applied to nudging consumers in their post-click experience.

General format:
• 6:00 pm - Welcome and networking
• 6:15 pm - GMP news & updates
• 6:30 pm - Talks
• 7:30 pm - Networking (with nibbles)