What You Need to Know about Omni-channel Marketing

Learn about Omni-channel marketing in this talk presented by Richard Johnson, Omni-channel & Measurement Products Lead at Google.

What you'll learn:

• What 'Omni' is and how trends are changing especially in bricks/mortar environments
• Measurement aspects from the Google side, and how they work (especially store visits)
• Omnibidding and store visits in Search Ads 360
• New reporting capabilities based on this data
• How to leverage and take advantage of the data through changing strategies, new products, omnibidding, etc.

General format:
• 6:00 pm - Welcome and networking
• 6:15 pm - GMP news & updates
• 6:30 pm - Talks
• 7:30 pm - Networking (with nibbles)