Open debate about the revolution of consumer friendly marketing
Details
There is a lot of debate about the negative effect that the rise of the ad blocker is causing to the open web.
If consumers don’t want to see advertising, should they still feel obligated to do so? The motivation to use ad blockers is a logical consequence of consumers already taking control of shaping companies around them. We have to put the consumer experience at the heart of marketing.
The first step should be to have an open debate about this matter, involving marketeers, publishers, platforms and especially consumers. How would an ideal relationship between you and companies around you look like?
How can we use the internet to shape marketing for consumers in a way that actually benefits the customer experience?
We would like to to have an open discussion about the future of the relationship between consumers and companies.
Join us in the new restaurant of Greenhouse Group in Eindhoven. Free pizza and drinks for everyone.