Growth Engineering Meetup (Speakers: Airbnb, Netflix, Reddit)

You must RSVP here: https://sfgrowthengineeringmeetup.splashthat.com/

There is limited space. Our events always fill up so all guests must RSVP if you would like to attend.

Schedule:
6:00 - 6:45pm: Drinks & networking
6:45pm: Doors close, so make sure to arrive early!
6:45pm - 7:45pm: Three talks from Airbnb, Netflix, Reddit
7:45pm - 8:15pm: More drinks & networking

Talks:
Optimizing Abandon Notifications @ Airbnb

In this talk, we will discuss the approaches we use to optimize abandon notifications at Airbnb. It will cover machine learning models for audience targeting in order to increase frequency without annoying users and models for ranking contents in the notifications to increase engagement rate.
Speaker: Zhentao Sun is an engineer at Airbnb

Incrementality-Focused Growth Messaging @ Netflix

We recently introduced an ongoing message holdback to the growth messaging platform at Netflix, which allows us to track the causal impact of messaging on an ongoing basis. We'll review the design of that system, the benefits it provides on top of A/B testing and measurement of message engagement metrics like click rates, and highlight some recent insights it has generated.
Speaker: Chris Beaumont is a Data Scientist at Netflix

Story of Push Notifications @ Reddit

In this talk we will cover the evolution of "Trending" Push Notifications at Reddit. We'll cover the iterations and all the insights and learnings we've gained over time.
Speaker: Vaibhav Sahgal is Head of Growth at Reddit