addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupshelp-with-circleimageimagesinstagramlinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

Engineered Marketing Brought To You By The Founders of BetaList & Nomad List

  • Sep 22, 2016 · 7:00 PM
  • Growth Tribe Campus


SEO is a marathon, content takes forever, paid advertising is expensive and dangerously addictive...


Learn How To Build & Launch Your Engineered Marketing Tool From NomadList and BetaList 

Thursday, September 22nd, 2016

19:00 - 21:45

Growth Tribe Campus

Kattenburgerstraat 7, 1018 JA Amsterdam

The days of ‘Mad Men’ Marketing agencies and large hocus-pocus campaigns have looong gone.

We all know that.

But what if Direct Marketing is slowly going into extinction all together?! Marketing is becoming more and more value-focused. Nobody cares about your ‘genius’ campaigns, they care about the value you can create for them.

‘Give, give, give..then, and then only, ask for something in return’ is the new doctrine floating over Marketing. Content has done the honours of introducing us to this doctrine. However, we can take this concept so much further..

Engineered Marketing has ushered in a new era of data and tool-based marketing. Engineered Marketing aka Side-Project Marketing is all about building small tools and resources of high (yet free) value... Attracting customers by taking their needs seriously instead of assuming they’ll fall for your ‘genius’ ad campaigns.

We’re extremely excited to present… [DRUMROLL]... Pieter Levels, Nomad List founder, AND Marc Köhlbrugge, BetaList founder, to you at an evening dedicated to Engineered Marketing/ Side-Project Marketing.

Pieter Levels

Entrepreneur. Nomad. Developer. Designer.

Pieter Levels is the ‘guy who launched 12 startups in 12 months’. He’s an execution machine who’s created ‘a tiny personal hyperfast incubator’ for himself. Needless to say, he knows how to ‘get sh!t done’.

Levels is most famous for Nomad List. A list of the best cities to live and work remotely for digital nomads. A nomad himself, Pieter travels to work across the world while bootstrapping companies.

He’s also currently working on the finishing touches of his book, MAKE, on ‘bootstrapping a startup from idea and launch to growth and monetization without money’.

Marc Köhlbrugge

Serial Entrepreneur. Developer. PR Hacker. Advisor.

Talk:“Marketing Through Making”

Marc Köhlbrugge is the guy who ‘tricked TechCrunch into writing about his startup’ by developing a side-project/ engineered marketing tool now well-known under the name BetaList. What started out as a smart PR hack, developed into the biggest platform for entrepreneurs to show off their startup to an audience of early adopters and get their feedback.

A serial entrepreneur himself and at the source of early stage companies, Marc is an expert on all things bootstrapping, idea validation, MVPs , getting initial traction, pricing and PR hacking.

So what will we be learning from these masterminds?

Think... frameworks, tools, stack, processes, best practices, use cases, pricing strategies and future outlooks.


19:00 - 19:30 - Welcome

19:30 - 20:00 - Pieter Levels, Nomad List Founder

20:00 - 20:05 - Q&A Pieter Levels

20:05 - 20:25 - Beers

20:25 - 20:55 - “Marketing Through Making”, Marc Köhlbrugge, BetaList Founder

21:00 - 21:30 - Panel Discussion w/ Marc Köhlbrugge, Pieter Levels & Jim Groenen

21:30 - 21:45 - Drinks & Networking

Join or login to comment.

  • Alexandra B.

    Great speakers, great slides, lots and lots of insights!

    November 22

  • Iggy van L.

    I've got to cancel for tonight. Can I make somebody else happy with my ticket?

    Are you going to put the presentations on Youtube again @esther? :)

    2 · September 22

    • Esther

      Sure will! ;)

      1 · September 23

  • Sylvie Van Den M.

    Very inspring and leading edge! Thanks guys!! Esp for petsonalized advice.

    1 · September 22

  • Thijs O.

    I've got to cancel too. Who wants my ticket?

    1 · September 22

  • Esther

    IMPORTANT: If you haven't bought your ticket through Eventbrite, we won't be able to let you in.
    The event sold out within a few days...But there will be moar coming - stay put for updates ;)

    September 22

  • Sylvie Van Den M.

    Hey guys, I have this event for ever in my calendar and I have been wanting to go to a gh meetup since TNW in May. I just now noticed that I need a ticket. If anyone is not going please contact me at [masked].

    September 21

Our Sponsors

  • Growth Tribe

    Growth Tribe offers growth hacking workshops and trains growth hackers.

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy