• GHA #27 - Branding for Performance | Automate And Scale Your B2B Lead Generation

    Hey Growth Hackers 😀, 🎉 We’re back in the CBD for what's sure to be another great event 🎉 The 2 topics for this month's event are: ✅ How to brand for performance --> creating campaigns that hit all steps of the funnel and massively increases brand awareness and engagement, while also generating measurable ROI Present by Dan Ratner from uberbrand. Dan and his team have worked with fast-growing startups (like Prospa, Brighte and Powerclub) as well as household names like TAFE NSW and Suncorp Bank to craft "branded performance" campaigns that hit every level of the funnel and generate massive brand awareness and engagement, while also delivering an improvement on campaign ROI. Dan will be walking through the step by step process they use to help their clients get better bang for buck out of their marketing campaigns (both in the short and long term) through strategic branding. -------------------------------------- ✅ How to automate and scale your B2B lead generation --> the latest tools and strategies to generate high quality B2B leads. Presented by Tom Rielly from Triggr. Tom is a success story from the Sydney Startup scene. He is the founder and CEO of Triggr - a SaaS platform that helps B2B sales and business development teams automate and scale their lead generation to produce better results, faster. He will be walking through how you can put together your own process and systems to get in front of high quality leads with minimal time every single day and grow your pipeline and revenue consistently. -------------------------------------- 🗺️EVENT DETAILS: Date: 15/8/19 Time: 6pm - 8.30pm (Talks start 6.45pm) Location: Academy Xi - Ground floor/48 Druitt St, Sydney NSW 2000 There will be the usual 🍺, 🍕and 🍷(kindly supplied by Academy Xi). FINAL WORD We look forward to seeing you at the event. Please don’t arrive later than 6.30pm. Cheers, Growth Hackers Sydney team

  • GHA #26 - How To Craft Interactive Funnels & Data Driven Email Marketing

    Attn Growth Hackers & Digital Marketers, Welcome to our 26th Growth Hackers Australia event here in Sydney! We'll be providing FREE BEER & PIZZA too! So make sure to arrive on time! Some things to note: If you're interested in attending a Melbourne event, be sure to join up here for updates on our upcoming events: Digital Marketers Melbourne https://www.meetup.com/digital-marketers-australia-melbourne We've also got our very fast growing FREE Facebook community for all members where tools/notes and resources from sessions are being published which can be found here: Digital Marketers Australia (Facebook Group) https://www.facebook.com/groups/digitalmarketersaustralia We run monthly events in Sydney & Melbourne. Here's our speaker for this event! Speaker 1: Nik Thakorlal - Founder @ LeadsHook What people are saying about Nik Thakorlal - "you are the smartest marketing guy I know! Investment banking + direct marketing brings new insights." - Scott Bywater Strategic Digital Marketing Consultant/Direct Response Copywriter: 16 Years of Proven Results in the Marketing Industry Nik will be covering: - The weird 'fundamental' question fueled the ability to previously undiscoverable highly profitable micro-segments. - How this 'compressed' question is arguably one of the most underused but most effective secrets for dynamic personalisation and real-time micro-segmentation. - The single most effective non-invasive, non-threatening and non-salesy way to extract your leads' exact needs, wants, benefits-desired and problems to be eliminated! - Are you spending money on traffic without "funnel inverting"? If so, then please consider the three types of data you must "mashup" to finally see with crystal clear clarity... how and where you're making and losing money. Cut your ad-spend with a surgeon's precision and boost your campaigns' profitability. Speaker 2: Michelle Huang - Canva - How Canva uses emails and data to improve customer engagement and sales - The way Canva tests and optimizes their email campaigns (and some of the results from their testing) Timetable: 6:30pm - Arrival & Networking 7:00pm - Nik's Session Begins 7:30pm - Michelle Huang 8:00pm - Panel & Q&A 8:15pm - The end of the evening 8:30pm - Doors Close! We run a fast paced and interactive session so everyone can apply the presentation ideas to their business or marketing campaigns. Don't be late, we have limited seating! Arrive early for networking and bring a notepad and pen as slides do not get published after the event. This event is for business owners, entrepreneurs, marketings, consultants, startups and anyone else who is looking to build their digital marketing arsenal. Feel free to bring along some friends and we'll see you all there! *If you have any questions about anything related to Digital Marketers Australia, please email: [masked]

  • #25 SPECIAL meetup - GlamCorner’s 30x Growth in 3 years - Data & Automation

    Freelancer, Level 20 World Square

    Hi Growth Hackers, This is going to be an absolutely epic meetup event… Who has heard of GlamCorner? Well.. if you haven’t before, you will certainly know them after this event. Founded in 2012 and based in Sydney, GlamCorner is the leading online destination for women in Australia to rent designer dresses. Whether it be something chic for a night out, an elegant gown for a formal, or a beautiful dress for a friend's wedding, GC provides all Australian women with unique fashion experiences for any occasion. The company is on a mission to revolutionise the way fashion is consumed and has grown more than THIRTYFOLD in the last THREE years alone to have over 60 employees and now diverts over 25 tonnes of clothing from landfill every month. GlamCorner was awarded Terracycle's Largest Recycler of plastic packaging in the country last year and became a certified B-Corp in February 2018 to hold itself accountable to the highest standards of social and environmental performance, accountability, and transparency. Simply incredible. A fantastic Australian startup story success! Not to mention, these guys have over 12,000 5-star reviews. If there’s any event you want to learn the latest growth hacks and strategies a successful company has used, this is the event! PRESENTATION TITLE: How GlamCorner grew thirtyfold in three years using data and automation to build a high-performance culture. Speaker 1: Dean Jones - Co-founder & CEO @ GlamCorner Dean is the Co-Founder and CEO of GlamCorner - Australia's largest online designer fashion rental business. After completing a Bachelor of Commerce with Honours in Finance at the University of Sydney, Dean spent the first four years of his career as an investment banker - working in Sydney, London and New York. Dean and his wife Audrey founded GlamCorner in 2012 when they saw an opportunity to introduce the benefits of the Sharing Economy to the wardrobes of Australian women. Speaker 2: Albert Mai - Head of Growth @ GlamCorner Albert is currently the Head of Growth at GlamCorner and is a former growth marketer at Airtasker. He has worked in digital and growth marketing at 7 startups across Vietnam, Singapore and Australia in the past 7 years. They include GlamCorner, Airtasker, Dolphin Browser, TechInAsia and Pollenizer Singapore. Within the first one year of joining, he has helped to grow monthly revenue by more than 9 times and 16 times for Airtasker and GlamCorner respectively. He has been developing his career based on M-shaped skill set. His specialties are SEO, SEM/SMM and analytics. DETAILS Date: Thursday, November 15th Time: 6pm - 8.30pm (Talks start 6.45pm) Location: Level 20, 680 George St, Sydney NSW 2000 FINAL WORD We look forward to seeing you at the event. Please don’t arrive later than 6.30pm. Cheers, Growth Hackers Sydney team

  • #24 - 2 of the fastest growing Sydney startups reveal their best growth secrets

    Freelancer, Level 20 World Square

    Hey Growth Hackers, We’ve just finalised the details for the next Growth Hackers Sydney meetup, and (just like every other Growth Hackers event ;) …) it’s going to be an event that’s not to be missed! We’re going to be doing things a little bit differently to the last few events, and running a “fireside chat” with two of the fastest growing tech startups in Sydney right now. This isn’t going to be just any ol fireside chat though (and not just because there is no fire), because we’ll be diving deep into the strategies and tactics used by these companies to hit their impressive growth rates. So you’re probably wondering: “sounds kind of interesting… but WHO are the two companies/ founders?” Great question my fellow growth hacker. I’m super excited to introduce that our fireside chatters will be: Jenna Leo from Home Care Heroes and Annie Slattery from Conx Jobs Home Care Heroes provides support, companionship and care to those who are unwell or lonely due to ageing, illness or disability. Their mission is to reduce social isolation and build more inclusive communities in Australia, with the power of human connection. ConX is a platform built to connect contractors in the construction industry to simplify how they win work, hire and establish a reputation online Besides from being a great service, and growing quickly month on month, Conx was also one of the few startups (out of hundreds all across the world) selected to pitch at the Google Demo Day in Silicon Valley a couple of years ago. There is an absolute treasure trove of knowledge and experience between these two founders - with both having grown their businesses from idea to close to 10 full time team members in a short period of time. They’ve taken different paths to get where they are now (with one being funded, and one being bootstrapped), which means we’ll get insights into both options as well as the challenges that come with both. The chat will be facilitated by William Wang from Growth Labz (who is a returning presenter). Will runs a growth marketing agency, and is also the virtual CMO to several funded startups both here in Australia and in the US, and will be diving deep into what’s worked, what hasn’t and what the most effective avenues for growth have been. I’ll send more information through in the coming week, but to make sure this session is super valuable to you - please let us know what questions you would like answered by our expert panel. Shoot your questions through by hitting reply to this email, and CC’ing in Will who is at [masked]

  • #23 SPECIAL Meetup - Growth Methodology @ BCG Digital Ventures

    Hi Growth Hackers, Announcing a new meetup happening in TWO WEEKS!! At Growth Hackers Sydney, we are very lucky to be a platform for amazing growth speakers both internationally and here in Australia. I’m excited to announce a very special speaker… VP of Growth from BCG Digital Ventures Meet Robert! He is out from Los Angeles and will be speaking at Growth Hackers Sydney!! :) This is going to be a wonderful event and a big thank you to the BCG Digital Ventures team for hosting this FREE event for our wonderful community. Robert Derow - VP of Growth Talk: Growth Methodology @ BCG Digital Ventures Robert Derow is a strategic thinker who approaches each challenge with a bias for execution and innovation. He has more than 15 years of leadership experience across multiple media disciplines, and he’s inspired by all things digital, which drives his profound involvement throughout the entire product and service lifecycle. As VP of growth with BCG Digital Ventures, Robert is responsible for developing go-to-market strategies and commercialisation methods for cross-industry ventures. In this capacity, he partners with influential global corporations to prioritise and resource marketing tactics and develop high-growth and sustainable ventures. Robert also leads multidisciplinary teams of entrepreneurs, innovators and operators, drawing on his core expertise in marketing and digital and mobile media. About BCG Digital Ventures BCG Digital ventures is a corporate investment and incubation firm. We invent, build and invest in startups with the world’s most influential companies. We share risk and invest alongside our corporate and startup partners via a range of collaborative options. Founded in 2014, we have major Innovation and Investment Centers in Manhattan Beach, Berlin, London, Sydney, San Francisco and New York, as well as DV Hatches in Silicon Valley, Seattle and Mexico City, with more locations opening in the coming quarters. JULY MEETUP Details; Date: Tuesday, 24th July Time: 6pm - 8pm Location: 1/80 George St, The Rocks NSW 2000 Final Word We look forward to seeing you at this special event!! Thanks, Growth Hackers Sydney organising team! :)

  • #22 Meetup - Copy, Leads & Virality

    Freelancer, Level 20 World Square

    Hi Growth Hackers, Announcing our 4th meetup of the year! A special guest speaker from Melbourne and an old favourite speaker is back :) JUNE MEETUP Details; Date: Wednesday June 13th Time: 6pm - 8.30pm Location: Level 20, 680 George St, Sydney NSW 2000 Speaker 1: James Hepburn - Direct Response Copywriter, Marketing Strategy Expert and the Founder of Ivy Marketing. James has spent $500,000 on Online Media across 12 different industries with virtually unmatched results. From a 4000% ROI in the online coaching space, to 5 figure direct mail campaigns and 6 figure marketing funnels in numerous industries for clients. At the event, James will reveal his secret 3 step process to generate endless leads from a single marketing campaign and you’ll discover: - The #1 thing you’re missing in your marketing that a Melbourne business coach used to generate $75,000 in sales in one week - The CopySlide™ Principle: The secret marketing process I discovered after creating over 1,000 campaigns that a client used to generate $100,000 per month - The 3 step method to create a marketing campaign that generates unlimited leads for your business - James’ will pick one lucky business owner that attends and take them through his secret marketing process - LIVE on the night! You do not want to miss this - Plus tonnes more Speaker 2: Anna Cheng - Growth Marketer at Spaceship - “Viral growth in highly regulated industries”. More details on the talk to come. Bio: Anna is currently working as AP Growth at Spaceship. You may have seen her speak at a Growth Hackers Sydney, Disruptive Startups Australia, Hatchery, Academy Xi, Triangles, Aeona, KPMG HGV, UNSW Innovations, TechReady Women or Lean Startup Sydney event. Our MC for the night!! This year, we are bringing new MC’s to showcase our speakers and also share their updates! We are lucky to have amazing support from Pablo Bizzini (gun growth hacker), Co-founder of Vigder Media. Final Word We look forward to seeing you at the June meetup!! Thanks, Growth Hackers Sydney & the Startcon team! :)

  • #21 meetup - Product and Growth & How Data Science can power growth hacking

    Freelancer, Level 20 World Square

    Hi Growth Hackers, Announcing our 3rd meetup of the year! Epic line up! Come along and check it out!! :) But before I do that, here is the video from the last meetup :) https://www.youtube.com/watch?v=X7ZgwnP5xls Make sure to Subscribe to the Startcon Youtube page to know when new meetup videos go live!! MAY MEETUP Details; Date: Wednesday May 16th Time: 6pm - 8.30pm Location: Level 20, 680 George St, Sydney NSW 2000 Speaker 1: Benjamin Wirtz - “The Debate: Product & Growth”. Over the past 10 years, Benjamin has been living and breathing digital products, from building and leading teams, to founding his own startups and raising investment in Silicon Valley, to helping publicly listed companies like Atlassian launch, grow and platformize theirs. In 2017, he helped over 20 Australian companies take their Product and Growth game to another level, while also teaching Product Management at General Assembly. A regular debate in tech companies is about where the line between Product and Growth teams should be, or if Growth should be part of every Product Manager's roadmap. In his talk, Benjamin will shine some light on the trade-offs between the different approaches, as well as some best (and worst) practices he has picked up over the years. Speaker 2: Luke Metcalf - “How data science can power growth hacking ”. Luke Metcalfe is a data consultant and tech entrepreneur with 18 years' experience building data companies including Microburbs, Netcomber (sold to US company) and NationMaster (attracted 800 million pageviews so far). He's consulted and helped build data teams for Australian corporates like News Corp and Monash University. My talk will discuss: * How data science can power growth hacking * How to build a data science team and orient them towards an iterative approach. * War stories: hacking for growth in startup land. REMINDER: APRIL MEETUP - PPC like a boss & turn Reviews into serious $$$ Details; Date: Wednesday April 18th (NEXT WEEK!!) Time: 6pm - 8.30pm Location: Level 20, 680 George St, Sydney NSW 2000 Speaker 1: Karim Mouahbi - Head of Marketing at Mad Paws Speaker 2: Duncan Jones - Head of PPC/CRO/EMAIL @ Web Profits - "How to generate 1000's of positive reviews & then what to do with them." Our MC for the night!! This year, we are bringing new MC’s to showcase our speakers and also share their updates! We are lucky to have amazing support from Pablo Bizzini (gun growth hacker), Co-founder of Vigder Media. Final Word We look forward to seeing you at the the April (next week) & May meetups!! Thanks, Growth Hackers Sydney & the Startcon team! :)

  • #20 meetup - SEM/SEO & Generate 1000's of positive reviews on autopilot

    Freelancer, Level 20 World Square

    Hi Growth Hackers, Announcing our 2nd meetup of the year! Epic line up! Come along and check it out!! :) APRIL MEETUP Details; Date: Wednesday, April 18th Time: 6pm - 8.30pm Location: Level 20, 680 George St, Sydney NSW 2000 Speaker 1: Duncan Jones - Head of PPC/CRO/EMAIL @ Web Profits - "How to generate 1000's of positive reviews & then what to do with them." Learn effective ways to generate reviews and how to automate this process plus how to filter out & resolve bad reviews. Then learn what to actually do with the reviews to promote your business and maximise your results online. Bio: Duncan has been building websites and online businesses since the days of the 56k modem and made his first $1 online from annoying popup ads. With over 10 years experience, he leads the CRO team at Digital Marketing Agency, Web Profits and runs their multi-channel Fluid Marketing service. Speaker 2: Andreas Dzumla - CEO, Founder @ Longtail UX - “Connecting & Products in one click” Andreas is an ex-Googler with more than 15 year’s experience in digital marketing, ROI optimisation and product management in Europe, US and Australia, both client and agency-side. As Co-Founder and Managing Director of Longtail UX, Andreas has invented a patented technology that produces a superior Website user experience and offers unprecedented scale and flexibility in Search for clients across all industries. This year, we are bringing new MC’s to showcase our speakers and also share their updates! We are lucky to have amazing support from Pablo Bizzini (gun growth hacker), Co-founder of Vigder Media. Final Word We look forward to seeing you Wednesday April 18th!!! Thanks, Growth Hackers Sydney & the Startcon team! :)

  • #19 meetup - It’s 2018! B2B Cold Outreach like a pro & growth stories

    Freelancer, Level 20 World Square

    Hi Growth Hackers, I hope 2018 has gone off to a flying start for you all and reaching your growth goals! First of our 2018 events are being released :) We’ve got 2 meetups planned for March & April. March is the meetup being announced now and April released with details. An email with more details for April will happen in a few weeks! NEXT MEETUP Details; Date: Wednesday, March 14th Time: 6pm - 8.30pm Location: Level 20, 680 George St, Sydney NSW 2000 Speaker 1: Will Wang (CEO @ Growth Labz) - B2B Cold Outreach Will Wang is the CEO and Founder of Growth Labz - a digital marketing agency that specialises in using Facebook Ads and Email marketing to help their clients get more leads, sales and revenue. Will grew Growth Labz from scratch to multiple 6 figures in their first year through cold emails, and are currently on track to do over 7 figures in revenue in their 3rd year of business. Will will be covering: - Why most people are using cold emails REALLY badly, and the principles you need to get your cold emails read and replied to - How to use cold emails for both B2B and B2C to make direct sales, build referral relationships and get featured on big publications (brand building) - The 3 things you need to get 90% of your emails read, and over 30% replies from people who have never heard of you. - Walkthrough of some of his best performing templates. - How to close the sale after you get a positive response on your cold emails (step by step) Speaker 2: Rob Hango-Zada (Co-founder of Shippit) - “How a vacuum cleaner led to a 7 billion dollar opportunity” Learn how Shippit co-founders went from quitting their day jobs to shipping over 3 million parcels for some of Australia's largest retailers. Bio: Rob is a keen advocate of customer experience and simplifying complexity. Taking a customer-focused approach to retail, Rob has been able to revolutionise how retailers transact with customers at the crossroads of the physical and digital world. Co-founder of Shippit with over 10 years in retail industry experience, Rob is a father of one and enjoys fine wine and fancy socks. Our MC for the night!! This year, we are bringing new MC’s to showcase our speakers and also share their updates and we are lucky to have amazing support from Pablo Bizzini (gun growth hacker) and co-founder of Vigder Media (https://vigdermedia.com/about/). EPIC COMPETITION FROM ONE OF OUR PARTNERS/SUPPORTERS!! Want to WIN an Apple Watch? Awesome, because we want to give a new Series 3 GPS Apple Watch to the most helpful member of the Growth Hackers Sydney Community! To enter, simply: Visit/Login to your Growth Hackers RecoHub (https://goo.gl/PTgRUh) account between now and March 2nd 2018 Add or update your profile with your recos (recommendations) for trusted tools and services The most helpful profile WINS! HOT TIP: Helpful recos include comments on why you recommend the tool and service, how it helped your business grow (specific results are awesome!) and any ‘Watch outs’ you can share. The most helpful profile will be picked by a panel of Recomazing and Growth Hackers Sydney judges and based on reco activity during the competition period For more info check out Terms and Conditions here (http://help.recomazing.com/community-resource-centre/most-helpful-growth-hacker-competition). Final Word What an epic start of the year, right? We look forward to seeing you at the next meetup!! Thanks, Growth Hackers Sydney & the Startcon team! :)

  • #18 - Last meetup of the year. Marketing Stacks, Growth Culture & experimenting!

    Hey Growth Hackers!! Announcing our final meetup of the year on Wed NOV 15TH!! Amazing speakers!! :) Come along for our final event of the year at Growth Hackers Sydney. Details; Date: Wednesday November 15th Time: 6pm - 8.30pm Location: Level 20, 680 George St, Sydney NSW 2000 Here is the schedule for the night :) The main topics of the night will be; • Marketing Stacks - From Zero to Hero by Juan Gonzalez (Marketing Consultant & part of BrickX marketing team). • Building Growth Culture - How to growth hack culture by Fred Schebesta (Co-founder of finder.com.au) • Content & Distribution - experimenting with content ideas & distribution by Sarah Indie (Content Creator at Vidger Media). 1st Speaker/s - Juan Gonzalez - “Marketing Stack: From Zero to Hero” Learn how to actually set up a marketing stack by someone who's set up dozens. Bio: Juan is a specialist in user acquisition and retention, digital advertising and marketing automation. He has worked with many startups trying to find their fit. Also worked with businesses that enjoyed fit and wanted to accelerate growth. He has worked with clients such as ING Direct, Cadence Capital, Loftus Peak and other retainer accounts under NDA. He’s also worked with companies such as goCatch, CareerOne, Soul Origin, Posse, Beat The Q and others. You can talk to him about any of these acronyms: AARRR, SEM, SMM, CRO, GA, SEO, B2B, B2C, CPC, PPC, CPM, CPI, CPA, CPV, LTV - or any of the latest buzzwords :). 2nd Speaker - Fred Schebesta - “How to growth hack culture” A company's success isn't just magic; it comes down to your people and making each and every one of them feel connected, inspired and valued. Fred Schebesta shares his challenges and secrets on maintaining a killer culture at finder with offices across the world. Bio: Fred Schebesta is the co-founder and director of finder.com.au (http://finder.com.au/), an entrepreneur, award-winning digital marketer, and active member of the Australian startup community. His entrepreneurial journey at just 22. Together with his business partner and friend Frank Restuccia, they created Freestyle Media while at university. In 2009, they launched finder.com.au (http://finder.com.au/) which exploded into the comparison market – one of the most competitive internet categories. Today, finder is a free service which compares virtually everything from credit cards, home loans and insurance to savings, travel and technology. finder has since launched in the United States and the United Kingdom, employing more than 117 people globally. 3rd Speaker - Sarah Indie - “Experimenting with content ideas & distribution.” Sarah will be talking about her work at VidgerMedia around content creation and distributor. She’s responsible for experimenting dozens of content pieces and distributing it to a mass market. This includes testing several content pieces on several channels and testing performances. Final Word We can’t wait to see you there :D Have a great rest of the week and see you on November 15th :) Cheers, Dan