Growth Hacking in B2B (Kortrijk #2)

Are you selling to other companies? Come to learn about growth hacking strategies and techniques that work well in B2B (and big ticket B2C).

84% of B2B buyers start their research online. Yet, B2B is different. Most of the B2B prospects are not yet ready to buy. You have long and complex sales process with multiple stakeholders. You often sell niche, complex solutions - products that your prospects may not even be aware exist yet. Growing online in B2B requires different strategies.

Come to this session to learn: • How to attract the right prospects, even if they are not yet ready to buy
• What to do online when you simply cannot sell your product off your website
• How to build a trusting relationship with your prospects and be on top of their mind once they are ready to buy

In a nutshell: if you're looking to learn concrete online growth techniques and examples proven to work well in B2B, you should join this session.