Description: Good data visualization design means going beyond the default charts and designing custom visualizations that reveal the insights and tell stories to your audience. Data visualizations are used in presentations, reports, websites, infographics and more. There are hundreds of ways to visualize data, and once you have chosen an appropriate visualization style for your data, you should customize the design to make sure your audience quickly and easily understands your message.
Planning and designing a great infographic or data visualization is just half the battle. Next, you must publish, promote and share your infographics across your key communications channels—including your website, social media, blogs and mainstream media. This session will show you how it’s done by walking through how to optimize your infographics for SEO and social media, create an infographic landing page, execute an outreach strategy to influencers, and give you new ways to track and prove ROI for your infographics.
In this talk, Randy will cover:
• Critical design decisions for creating successful infographics
• Build your own data visualization toolbox
• Choose the right types of chart for different datasets
• What’s next: The key steps to publish and promote your infographics
• SEO secrets: How to optimize infographics for search
• Why—and how—to build an infographic landing page
• Self-promotion tactics and outreach strategies to build awareness
• How to pitch influencers and media outlets to share your infographics
• Measurement tips: How to track ROI for your infographics
Randy Krum is an infographics and data visualization designer from Fort Worth, and runs the popular website Coolinfographics.com, the top-ranked curated infographics website where he has shared over 1,500 of the World’s best infographics designs. He is the author of the book, “Cool Infographics: Effective Communication with Data Visualization and Design,” Founder and President of the DataViz design firm InfoNewt, instructor of Data Visualization, Infographics and Dashboard Design at SMU and Organizer of the DFW Data Visualization Meetup group with over 1,800 members.