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New Meetup: Twitter Means Business, What Does This Mean To You!

From: Mitchell L.
Sent on: Monday, December 29, 2008 5:17 PM
Announcing a new Meetup for Silicon Valley Business (Marketing/Sales/BizDev) Meetup!

What: Twitter Means Business, What Does This Mean To You!

When: January 20,[masked]:30 PM

Price: $20.00 per person

Where: Click the link below to find out!

Meetup Description: WHAT: Twitter Means Business, What Does This Mean To You!
COST: $20 fee until January 18, ($25 from January 19th),
NOTE: Get a copy of 'Twitter Means Business' by Julio Ojeda-Zapata for free.
BOOK INFO: Happy About and the Author's book page
REGISTER: RSVP in the space above
MAKE PAYMENT: Use this url to pay with credit card or PayPal
5:30-6:30 Signup and networking
6:30-7:30 Interactive talk with Jennifer Leggio
7:30-7:50 Announcements
7:50-8:30 Additional networking

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Detail:
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Millions of Internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets." Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands.

Given the passion and high profiles of "Twitterverse" denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it.

The author of the book "Twitter Mean Business" Julio Ojeda-Zapata asked Jennifer Leggio to write the foreword because of her extensive use and knowledge of Twitter. For companies and individuals unfamiliar with Twitter, Jennifer is a great resource to learn from. She will address a ton of questions and make sure you will take away the following:

A better understanding on how Twitter works
How Microblogging and Twitter is changing the face of business
Having a firm grasp on how Twitter can change your corporate brand
Having a firm grasp on how Twitter can change your personal brand
How to measure the success of your time on Twitter



After you leave the event, you will have Julio's book to read to continue your path of knowledge with Twitter. This will be an evening you can't miss.

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About the Presenter:
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Jennifer Leggio has spent more than 14 years in the communications industry, nine of which have been focused on technology and network security. She has worn a variety of hats including journalist and editor, and has managed influencer relations programs for several network security and enterprise technology companies. Her official social business blog Feeds can be found at CNETs ZDNet.

Jennifer has led or supported interactive social networking efforts for industry conferences including SOURCE Boston, RSA Conference (Security Bloggers Meet-Up 2008 and 2009) and Black Hat USA, and founded the Security Twits, a community for network security professionals on Twitter. Jennifer is the director of strategic communications for Fortinet, a leading network security appliance vendor, where she oversees global industry analyst relations, digital media, community engagement and communications for the companys security research team. She has appeared on Network Security Podcast and Security Round Table to discuss topics of social media and security as well as blogger ethics.

Jennifers personal interests include hockey, improvisational comedy, music and pop culture, and adapting to Italian culture. She lives in the San Francisco Bay Area but frequents New England - her home away from home.

Learn more here:
http://www.meetup.com/HappyAbout/calendar/9404788/

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