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Tactics for spreading the word about a "Buy My Book on Amazon Day"

From: Mitchell L.
Sent on: Wednesday, April 8, 2009 7:58 AM
Given that this is a marketing Meetup, I thought I'd let you know about the experiment we are running. If it works well, we'll have a session sometime talking about the steps we took and how you can make it happen yourself.

Goal: Increase the Amazon ranking of my book "42 Rules of Driving Success with Books" to be in the top 100
Tactic 1: Drive traffic to buy the book on Amazon on a specific day ***today***
Tactic 2: Find people with informational products they are willing to give away as a bonus for buying the book
Tactic 3: Create a set of web pages that display the offers, keeps track of those that buy, shares the offers after purchase
Tactic 4: Drive more traffic to the web page

We built a list of 23 offers worth over $1,250 and are sending e-mails to over 500,000 people.

I'm very excited about this program and would like to ask for your help.

If you could be so kind, please help make this work by taking advantage of the offer at:

I appreciate your support. Let me know if you have any questions or if there's anything I can do to help you.

Best regards,

Mitchell Levy, the Meetups Facilitator

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