Our next UX Book Club event will be on Thursday, 27th (or 20th) of September at 7PM :-)
As discussed in previous sessions, we will be reading "Hooked: How to Build Habit-Forming Products" by Nir Eyal – more info below. This book has often been cited as an essential lecture for Product and UX Designers.
The book tries to answer the questions of why some products capture widespread attention, what makes us engage with certain products out of sheer habit and tries to find if there is a pattern underlying how technologies hook us.
Hooked: How to Build Habit-Forming Products
by Nir Eyal
Here the sponsors website: www.haufe.com