Clearing the marketing fog, what your product launch really needs by Billy Cina

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Your product is almost ready and you need to spread the word to kick start the sales cycle, but how, what, when, where... and at what cost?

This session will cover the marketing essentials for any product launch and marketing campaign.

About the speaker:

SaaS-based products are my particular sweet spot and area of expertise. I am an energetic and experienced marketeer who has made a career out of challenging convention. I am severely allergic to mundane marketing and buzzwords. High-energy marketing is the way I work, and the state of mind I encourage my clients to adopt. If it's not alive and engaging, don't touch it – since your audience won’t either.

I have worked with international technology companies based in Israel, England and Australia, at various stages of growth and stability. Companies include: Canonical/Ubuntu, Cloudyn, BlazeMeter, Zimperium, Votiro,Mantis Vision, Scitex Vision (now HP), Fuji Xerox Australia, BUPA Hospitals,

For more about me, visit: http://www.billycina.com