Past Meetup

Unconscious Design: Constructing Interfaces for the Untapped Psyche

This Meetup is past

50 people went

Location image of event venue


The most successful products are the ones that people love. But what makes us love these products so much?

Legendary designers throughout history have found ways to capture people’s hearts and imaginations by creating products that truly resonate with people by using a catalog of timeless principles that apply universally across many design areas. Not until recently have these laws been validated and supported by a new wave research studying the human unconscious: the study of social neuroscience.

Our unconscious minds control the majority of our behaviors, influence our perception of reality, and are the source of most of our decisions. Without understanding it, we cannot completely master the art of great design.

In this talk we will review the design principles that – for years – have been continuously written about as being core to great design (priming, shaping, way-finding, psychological constraints, the Gestalt principles, and all the other well established biases and effects).

About Our Speaker:

Thomas Watkins is a thought leader, speaker and industry practitioner located in Houston TX. He is a life-long learner who has a passion for bringing greater clarity to the world. Thomas has made it his career’s focus to combine technology with design psychology in order to drive business success. He specializes in helping his business partners bring their own brilliant ideas to life, by translating complexity into simplicity. The scope of his work has included interface design for mobile, SaaS system architecture, usability research, and data visualization.


Use the parking garage at 3200 Main St., across the street from the HCC building. Park in any parking spot marked “Visitor” on levels 2, 7 or above. Parking is free after hours, even if you need to take a parking ticket to enter the garage.

Entering the building

Take the parking garage elevators to Level 3. Use the sky bridge to walk to 3100 Main. Once in the lobby, pass the guard desk and look for the elevators. Take any elevator on the right-hand side to get to the 10th floor where the event is being held. Someone will be there to greet you. Please note that you must use the sky bridge to enter the building, you cannot from the first floor.