PRLab Amsterdam: Crisis Communications

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Crisis Communications: Everything you need to know….

Are you fully prepared for when shit hits the fan? For one of those situations when the media is all over your company and journalists are knocking on your door?

Our next PR Lab event will be all about dealing with the media in a crisis situation. Amazing speakers are lined up ready to share tips and advice with you. Not only crisis experts will give you their golden secrets, but we will also have CEO’s of companies who have been through a media crisis themselves and are willing to share their experiences and will answer all your questions. Finally, we have a research journalist joining the panel who can tell you everything about a crisis from a media point of view.

We have limited seats available, so save your spot before it’s too late!!

Date: Thursday 23 November
Time: 18:00 – 21.00
Location: TQ, Singel 542, Amsterdam (map)
Free drinks & Pizza!!

Free entrance - Add it to your calendar here (

We have these speakers confirmed, + info coming up!

Arne van der Wal ( – Arne is a research journalist and co-founder of journalist platform Follow the Money ( He started his career as a journalist in 1993 at Quote, where – amongst other things - he created the famous Quote 500. At Follow the Money, Arne and his colleagues work every day to unveil people, companies, and organizations who misbehave and possibly damage our society. FTM doesn’t shy away from confrontation and journalists will use their most powerful weapon: radically independent research journalism. FTM is known for writing about (and being responsible for) famous crisis cases, like the Henry Keizer case ( the major issues at the Ministry of Defence (

Ward van Beek ( - Ward has been in PR and communications since 1993, both on corporate and agency side. In 2000 he founded the PR Agency Whizpr, which he sold in 2010. After that he stayed in communication as an independent consultant (ZZP). Two years ago he joined forces with two former colleagues to start ItsaRep (, a communication agency focused on Reputation Management. Ward strongly believes in content, in the power of a good story. Well told, to the right audience, at the right moment and the right place. Using Owned Media, Earned Media, Paid Media and Shared Media. Done right, it will provide you with a good basis to start from, when a crisis arises...

Omer Ginor ( - Omer is a serial tech entrepreneur and product builder. He is currently the CEO of Amsterdam-based social media marketing SaaS companies Twitter Counter ( and ( When it comes to crisis management, Omer's first dip into leading teams in tight spots was during his time as an officer in the IDF (Israeli Defense Forces). Equipped with both the theoretical and practical knowledge of crisis management, Omer now manages crises as a startup leader and most recently traversing some high-intensity situations with Twitter Counter.

Peter Smit ( - Peter has been working in communications for over 25 years. He has developed a particular interest in issues- and crisis management over the past 15 years. He started his own business PSC&R ( nine years ago after having worked at global PR-agency Burson Marsteller as the Director for Crisis Communications. Before that, he worked at various companies like the Dutch Royal Mail, KPN and Brodeur Worldwide. Peter focusses on helping companies prevent crisis and acts as a trusted consultant and/or spokesperson in times of actual crises. He works and has worked for various clients like eBay/Marktplaats, Ahold, Interbank, Sanofi and Heineken. For the latter, he travels the world educating people on how to prevent reputation damage.

Boris Veldhuijzen Van Zanten ( – CEO & Founder of TNW. ( Boris will be moderating an exciting panel discussion with the two crisis communications experts and research journalist mentioned above

As always, at the end, there'll be plenty of time for networking, drinks, and snacks!

Don’t forget to join our PR Lab Facebook group as well!

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