National Hug Day or National Hugging Day is an annual event created by Kevin Zaborney. USA. It occurs on January 21. No, this is not an event that has any connection with "Kiss of Love" or any other events that has been happening in the city in the near past. This event is to encourage everyone to hug family and friends more often. Studies have shown that human contact has many health benefits. It has been found that human contact improves both psychological and physical development. Technology has, in the recent years destroyed the intimacy that humans had, by replacing it with smiley and other stupid immaterial objects. This event is an effort to burst the bubble and enjoy the joy of intimacy which is rare these days!