Every day we engage with our favorite brands across social channels, and every day we expect them to engage back. Major brands have created online personas that are real and human in their consumers’ eyes. They’ve created these identities with distinct voices, allowing them to connect and grow their community like never before.
Join Huge and four Community Managers from different industries in a panel moderated by Digiday’s Saya Weissman (http://digiday.com/author/sayadigiday-com/), as they discuss humanizing the brand voice, driving engagement, marketing in real-time, best practices for community retention and growth, and much more.
About the Speakers
Assistant Editor, Digiday
Saya covers brands, digital culture and agency life for Digiday. Before coming to Digiday, Saya studied creative writing in Los Angeles (despite being a native New Yorker) at the University of Southern California.
Digital Director, Brooklyn Nets and Barclays Center
Jayne Bussman-Wise oversees the digital marketing efforts for the Brooklyn Nets and Barclays Center, Brooklyn’s new major sports and entertainment venue. She leads a team that manages the websites, social media platforms and mobile activation for both the team and arena. Bussman-Wise spearheaded the rebranding of all digital assets when the Nets moved from New Jersey to Brooklyn. The digital rebranding campaign #hellobrooklyn attracted national attention for the Brooklyn Nets.
Social Media Editor, The New York Observer
Sarah Devlin is the social media editor and digital project manager for The New York Observer. She originally hails from Phoenix, Arizona by way of Toronto, and earned her bachelor’s degree from the University of Arizona in Tucson, where she majored in Political Science and Creative Writing. She holds an MFA in Non-Fiction Writing from The New School in New York City. Prior to the Observer, Sarah was the coordinating editor of The Jane Dough, a website devoted to career-driven women in their twenties and thirties.
Community Manager, Huge
Andrew Cunningham is a community manager with more than four years of experience in social media, online PR and digital outreach. Andrew has worked with a wide range of brands including Disney, Dreamworks, Universal Studios, Atari and Proximo Spirits. In his spare time, Andrew writes and films comedy sketches and performs standup comedy in New York City. Andrew received a B.A. in Mathematics from the State University of New York at Geneseo.