I.T. Social Cafe

From Idea to Icon: The Origin Stories of Famous Global Brands

• The Spark of Inspiration: Discover how iconic brands began with a single unsolved problem or everyday frustration.
• From Garages and Workshops to the World: Explore how modest operations in spare rooms, small workshops, or home garages expanded into global brands.
• Visionaries Behind the Scenes: Meet the innovative thinkers and risk-takers whose early decisions shaped the trajectory of world-famous companies.
• The Meaning Behind the Name: Uncover the surprising origin stories, accidental wordplay, and cultural roots behind iconic brand names.
• Symbols That Speak Without Words: Explore how simple logos, distinctive color choices, and timeless graphic design build instant visual recognition.
• The Breakthrough Product: Learn how a single flagship product or groundbreaking early launch established a brand’s entire identity.
• Turning Setbacks into Success: Discover how famous brands survived major failures, intense competition, and pivotal strategic pivots.
• The Science of Customer Loyalty: Explore how consistent quality, memorable advertising, and emotional connections build long-term consumer trust.
• Adapting Across Borders: Discover how international brands adjust their flavors, packaging, and messaging to respect local cultures and tastes.
• The Next Global Icon: Imagine a brand for the future—what problem does it solve, what is its name, and how would you launch it to the world?
• Event is conducted fully in English.

When: November 14 (Saturday) 14:00-16:00 (JST)

Zoom ミーティングに参加する
https://us02web.zoom.us/j/81401998373?pwd=Qm8mDz8zen7ayoHBZ5LPExADembuvK.1
ミーティング ID: 814 0199 8373
パスコード: 012929

★ Reservations:
Please RSVP beforehand if you're thinking of coming or send an email to cafe@rome.or.jp
Also please feel free to introduce your friends. We look forward to seeing you all!
ROME staff

Psychology & Human Behavior

• Discuss how having too many choices can make everyday decisions difficult and stressful.
• Share why people feel connected to social media influencers and online personalities they have never met.
• Talk about how online relationships influence our feelings, friendships, and social lives.
• Explore why old movies, music, fashion, and trends are becoming popular again.
• Discuss how memories and experiences from the past influence our present lives.
• Share your thoughts on whether technology and social media are changing the way humans think, feel, and connect with others.
• Talk about how understanding human behavior can help us improve our relationships and daily lives.
• Event conducted fully in English.
• Learn vocabulary and expressions related to psychology, emotions, decision-making, relationships, and human behavior.

When: November 21 (Saturday) 14:00-16:00 (JST)

Zoom ミーティングに参加する
https://us02web.zoom.us/j/81401998373?pwd=Qm8mDz8zen7ayoHBZ5LPExADembuvK.1
ミーティング ID: 814 0199 8373
パスコード: 012929

★ Reservations:
Please RSVP beforehand if you're thinking of coming or send an email to cafe@rome.or.jp
Also please feel free to introduce your friends. We look forward to seeing you all!
ROME staff

Secrets of the Supermarket: How Packaging and Design Influence What We Buy

• Setting the Scene: Discover how store entrances, ambient lighting, subtle background music, and fragrant scents welcome shoppers from the front door.
• The Language of Color: Explore how vibrant reds, calming greens, and clean blues communicate freshness, health, luxury, or value at a glance.
• Standing Out on Crowded Shelves: Discover how unique box shapes, tactile materials, clean typography, and bold imagery capture visual attention instantly.
• Crafting First Impressions: Explore how subtle design details make products appear artisan, organic, premium, or budget-friendly before you even taste them.
• The Art of Product Placement: Investigate how eye-level positioning, end-of-aisle displays, checkout displays, and cart design encourage impulse additions.
• Decoding the Label: Learn how words like natural, artisan, limited edition, or crafted influence perceived quality and taste expectations.
• Price Perception and Visual Cues: Explore why prices ending in specific digits feel significantly cheaper and how clearance tags alter perceived savings.
• Mapping the Shopping Route: Discover why essential staples and impulse treats are placed in distinct areas to encourage shoppers to walk every aisle.
• Packaging Tastes Across the Globe: Compare how product packaging and promotional styles vary across different international retail markets to suit local habits.
• Design Your Own Supermarket Favorite: Challenge participants to invent a fun store product, design its package concept, name its main feature, and present why shoppers would love it.
• Event is conducted fully in English.

When: November 28 (Saturday) 14:00-16:00 (JST)

Zoom ミーティングに参加する
https://us02web.zoom.us/j/81401998373?pwd=Qm8mDz8zen7ayoHBZ5LPExADembuvK.1
ミーティング ID: 814 0199 8373
パスコード: 012929

★ Reservations:
Please RSVP beforehand if you're thinking of coming or send an email to cafe@rome.or.jp
Also please feel free to introduce your friends. We look forward to seeing you all!
ROME staff