IDF Cologne - Meetup #03

Hello all IDF Cologne community! 🙋🙋‍♂️We are back with another great talk!!
We've invited David Dylan Thomas who is the author of Design for Cognitive Bias; a book from A BOOK APART. 👏👏

David, will guide us with some methods to prevent our own blind spots from hurting users.
( go and check the book https://abookapart.com/products/design-for-cognitive-bias)

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🗓 Save the date: November 2nd at 19:00hs (CEST Berlin time)
👉🏻 LIVE in YouTube channel
https://www.youtube.com/channel/UC2xmJ9PBhNemT1f_Pd0bLjA

🗒 Agenda:

• 19:00 Welcome
• 19:05 David Dylan Thomas
• 19:40 Q&A
• 20:00 Good bye time
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Join us and share the event :D

🗣 About the talk
(Talk will be held in English)

Design for Cognitive Bias:
Using Mental Shortcuts for Good Instead of Evil

Users' minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. I'll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I'll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

David Dylan Thomas
Author, speaker, filmmaker
@daviddylanthomas
https://www.instagram.com/daviddylanthomas/

More about David /

David Dylan Thomas, author of the book Design for Cognitive Bias from A Book Apart, serves as Content Strategy Advocate at Think Company and is the creator and host of the Cognitive Bias Podcast. He has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. He has presented at TEDNYC, SXSW Interactive, Confab, LavaCon, UX Copenhagen, Artifact, IA Conference, Design and Content Conference, and the Wharton Web Conference on topics at the intersection of bias, design, and social justice.

https://www.daviddylanthomas.com/
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