Tech Talk : Not Your Grandmother’s Marketing - The impact of AI and SaaS

Not Your Grandmother's Marketing; Dobrila Rancic Moogk, VP Marketing, Giatec Scientific

Programme :
18:00 - 19:15 - Meal in Fieldhouse Restaurant
19:30 - 20:30 - Lecture
20:30 - 21:00 - Q&A

Event Description
Since Google’s arrival on the scene in the late 1990’s, marketing took a turn to digital, never to look back again. With the proliferation of technologies such as Artificial Intelligence, and novel business models like Software-as-a-Service (SaaS), marketing tools and techniques continue to rapidly evolve. Our eyes glued to screens of devices of all sizes, we are at the same time a willing victim and a reluctant participant in the marketing dance in both our professional and personal lives. These combined bring a huge democratization of marketing for businesses, allowing for successful growth in the most unlikely locations.

About the Speaker
Dobrila Rancic Moogk is VP Marketing at Giatec Scientific, an IoT company revolutionizing concrete testing. Through her work in and with start-ups on strategic marketing, Dobrila’s passion for accelerating commercialization of innovation results in significant growth and scale-up. This is combined with her drive to lead her university students to stellar career starts by passing on her cutting-edge SaaS marketing skills to the next generation of business leaders.
Over her 25 years’ experience in the high-tech industry spanning North America and Europe, she held marketing and R&D leadership positions with dynamic corporations such as Bell-Northern Research, LSI Logic, and MOSAID, among others. Dobrila has a BSEE, as well as Master of Engineering, and MBA degrees from University of Ottawa.
She is a member of the Board of Directors of Invest Ottawa and Bayview Yards, the Community Impact Cabinet at United Way East Ontario, past chair of Volunteer Ottawa, and past vice-chair of the Women in Engineering and Computer Science at University of Ottawa.