This is a joint event between IX Liverpool (http://www.ixliverpool.net) and Sensor City. (http://www.sensorcity.co.uk)
From small businesses to large organisations reputation is key to any organisation, and getting it right, online and offline, can be a tricky business, even when things are going well - no matter how experienced you and your management team are.
During a crisis, many people put their head in the sand, give out the wrong messages or put inexperienced staff or management in front of the media, all without fully understanding the implications and potential long term damage to their organisation.
We’ve asked former senior BBC editor and journalist Mick Ord (https://mickord.com/), who has been working at the sharp end of broadcasting for over 30 years, to share with us his valuable stories and insights gained from his many years’ experience in the media industry.
It's rare to have access to such and experienced media professional like Mick and for free! He’s on first-name terms with some of the country’s top producers and today advises organisations on how to get the best out of the media. So he can deal with us no sweat, right?
Join us on the 25th of May and you’ll discover new ideas, learn how to better handle the media, learn how to cope in a media crisis and interact with other like minded people as we break out into small groups to work on a media relations disaster case study.
By the end of this event, you should know:
• How to deal with social media & television & other media during a crisis.
• How to protect your brand, product or service and gain additional product awareness
• How to be fully prepared for when you have to manage a crisis under the full spotlight of media glare.
• How to draw up a media training plan and brainstorm ideas for a creative campaign
• How to ensure that the corporate messages are clear, consistent and effective.
If you take your organisation's reputation seriously, then you cannot afford not to be at this event. Places are limited, please book early!
All of IX Liverpool’s events are free to attend, all that we ask is that you enjoy them!
IX Liverpool run’s open board meetings, starting at 17:00hrs till 18:30hrs, and are open to the general public, so please come along and be part of them and come to May's board if you can make it, just before Mick's event starts...
Telecoms Cloud (https://www.telecomscloud.com) are generously sponsoring the pizza’s and beer so there'll be pizza and refreshments from 6:30pm, with the talks starting at 7(ish
25th May Evening Schedule
(17:00 -18:30 - IX Liverpool Board Meeting)
18:00hrs - Doors open and main event starts
18:30hrs - Pizza
19:00hrs - Intro and housekeeping (IX Liverpool Chair)
19:05 - Mick Ord - Dealing with the Media Crisis in the Digital Age
19:30 - Workshop Breakout into groups to work on crisis example
20:30 - Networking until the beer runs out...