Gamification Hacking: Engaging and Motivating Your Users with Mario Herger

Igniter: Stanford Entrepreneurs & Silicon Valley Founders
Igniter: Stanford Entrepreneurs & Silicon Valley Founders
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Gamification – the use of game-like elements in non-game contexts – goes beyond traditional user experience design. Instead of aiming to make the job at hand easy and simple, gamification looks at what interests and motivates the player. Asking whether its fun and motivating for the player creates a gameful experience where players are more engaged and happier. This benefits the players, the company and the customers. In this talk we will learn through many examples of how gamification can be applied for your applications and websites.

About the Speaker:

Mario Herger ( - CEO, founder and partner of Enterprise Gamification Consultancy LLC.

Mario Herger is CEO, founder and partner of Enterprise Gamification Consultancy LLC, a strategic consulting group focused on gamification, innovation, social business, and intrapreneurship in the enterprise. In the past Mario worked as Senior Innovation Strategist at SAP Labs in Palo Alto, California and was the Global Head of the Gamification Initiative at SAP for 15 years. In 2013 he co-founded and lead the Innovation Center Europe Silicon Valley that connects European startups and companies with the Silicon Valley.

Mario regularly speaks at conferences on gamification and innovation and conduct workshops.

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