How to Use VR to Drive Sales & Measure Customer Engagement at Tradeshow Events

Immersive NYC
Immersive NYC
Public group


318 West 39th Street · New York, ny

How to find us

Collect your badge on the 5th floor.

Location image of event venue


How do you stand out from your competitors on a busy tradeshow floor or event environment where there are tons of distraction and your goal is to have your message heard? VR can be a valuable way to reach your customers and audience because it demands attention. In this meetup, learn how to use VR as a sales tool to communicate your business, educate attendees about your products and services, measure customer engagement and convert customers through VR experiences. Whether you run a start-up, work for an organization, or are a budding entrepreneur this is meetup will provide you with valuable insights.

Braze (formerly Appboy) ( is hosting our WebXRWeek Featured Event. After an introduction to Braze's vision for VR/AR in the marketing industry by Kevin Wang, VP of Product, our meetup partner Roland Dubois of A-Frame NYC, will present his evolving WebVR project with Vonage.

He created a sales tool for a trade show environment, visualizing complex SaaS (software as a service) products in an abstract illustrative way, allowing the client to quickly communicate the core features of their products while the visitor is immersed in the experience.

The first part of the event will be live streamed or taped and posted to ( The second part will feature demos, discussions, and networking.

Join WebXR New York, Immersive NYC, A-Frame NYC and the Braze team for an immersive event – there will be plenty of pizza, snacks, beer, and other beverages!

(Remember to save the deadline of July 31 to submit your WebXR app to the global WebXR hackathon