More and more organizations are reducing their agency spend and taking their marketing in-house. The move comes with a lot of advantages – it’s cost effective, gives you greater control and leverages your product and industry knowledge.
But it also comes with some three common disadvantages:
1. You can’t hire for every single skill 2. You get stuck putting out fires, not building strategies 3. You're too close to your own brand
In this group, we'll discuss ideas that make in-house marketing better, and host some cross-business brainstorms to bring new inspiration to each other's organizations.