Your Brand is Not Your Logo: Matt Davies

Details

Do you want to create a meaningful business that attracts loyal customers, investors and top talent to grow? Then this is the talk for you!
How do you align your leadership, motivate staff, appeal to customers and inspire investment? These are the big questions of business today and in this talk we will explore why brand clarity, storytelling and design thinking are so important to the modern business. Far from being a logo, some colours and a font, the discipline of branding touches on leadership, product innovation, customer experience and internal culture.
In this high energy talk, Matt Davies from the UK is going to share 3 tools and 6 steps you can deploy immediately in your business to create a meaningful brand strategy.

Bio:
Matt Davies is a solo brand and culture consultant from the UK. He uses design thinking, agile swarming and storytelling to help business leaders align around powerful brand strategies to create more meaningful customer and employee experiences.
He has over eighteen years experience working with businesses of all shapes and sizes from start-ups through to household names like Nestlé, Capital One, Boots, Experian, Nikon and Specsavers. Matt was recently listed as a ‘Top 50 UK Advisor’ and is a certified Level-C Brand Specialist. Matt is also an author (see his book ‘Storyategy’ here: http://amzn.to/2OR1VIN) a frequent public speaker, writer and thought-leader in areas on branding, culture, creativity, design thinking, innovation, storytelling and marketing.
Find out more on his website: https://mrmattdavies.me