This is a working group for professionals involved and those interested in Travel Marketing. We are hoping to network, talk and learn together about how people search for travel, understanding the subtle differences in behavioral patterns across demographics. How can our travel marketing businesses create strategies filled with tried-and-true research and bespoke techniques using mind genomics – predicting search tendencies based upon sophisticated experiential data.
Topics could include Travel Marketing by SEO, SEM, content marketing, mobile technology, real-time data analysis to deliver a powerful strategy that speaks to the distinctive needs of hotels, travel providers, and everyone in between.
Bring your ideas, and let’s get better at this together.