Better Than Branding: How to Transform a Company Into An Online Lead Gen Machine
Details
Companies that fail to drive a steady stream of highly qualified leads on the Web are finding it harder than ever to compete. Yet many organizations still struggle to free up the time and resources necessary to sustain effective ongoing Internet marketing.
During this talk, digital marketing expert Michael Schein will cover…
• Why a well-branded website is no substitute for content marketing The difference between online content that grows businesses and the kind that falls flat
• How to build systems to sustain the creation of remarkable online content
About the Presenter: Michael Schein is the principal of digital marketing agency Michael Schein Communications. He is an inbound marketing consultant, copywriter, business storyteller, and MacMillan-published author who has created online content and marketing campaigns for companies including eBay, Citrix, Interneer, Avectra, Arise Virtual Solutions, TESLA, Inc., SEER Interactive, and LinkedIn.
Better Than Branding: How to Transform a Company Into An Online Lead Gen Machine