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Analyzing Your Content and Audience to Optimize Lead Generation
At the June 8th NY Inbound Marketing Professionals meeting, author and customer acquisition & retention expert Ruth P. Stevens will discuss how to use data to maximize Inbound Marketing campaign performance and sign copies of her latest book, B2B Data-Driven Marketing: Sources, Uses, Results.
In today's hyper competitive markets, online lead generation requires a buyer engagement strategy that is fact-based. Savvy companies employ data and analytics to create opportunities and serve their marketing objectives. But what does that mean in practical terms? Ruth will share proven approaches and detailed case studies showing how B2B marketers today are taking advantage of data to improve their inbound marketing, find new prospects and convert them to customers.
Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at, Biznology and Target Marketing Magazine. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book, B2B Data-Driven Marketing: Sources, Uses, Results, is being published in May 2015. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com (http://www.ruthstevens.com/).