January Indy SaaS Meetup
Details
Join us at BLASTmedia for networking, food, drinks, and sharing!
January discussion groups:
SaaS PR 101 - led by Kimberly Jefferson - Senior Vice President at BLASTmedia
How can SaaS companies build public relations programs that map to company goals? Kim Jefferson, senior vice president at BLASTmedia, the only PR agency in the US dedicated to SaaS, answers this question by breaking down the four pillars of SaaS PR and the ingredients for a healthy media coverage mix.
SaaS Outside the Lines - led by Christine McDonnell - Co-founder and CEO at Codelicious
Building a company is challenging. When your target market is not a typical SaaS model, however, new obstacles arise. As the CEO of Codelicious, Christine McDonnell is building a curriculum-as-a-service company that serves K - 12 schools nationwide. She shares her founder’s journey, including the struggles, wins, and allies that helped along the way.
Three Reasons your Roadmap Falls Flat - led by Diana Nolting - Director of Product at Anvl
The roadmap is one of the most challenging and misunderstood tools in product management. In this chat we’ll explore common problems that arise and how to reframe the roadmap to facilitate success.
Hardware + SaaS: Building a Blended Margin Business - led by Megan Glover - Co-founder and CEO at 120WaterAudit
The pure SaaS business model is certainly desirable for high growth, high-margin startups but what if your addressable market needs more? Megan Glover, CoFounder and CEO of 120WaterAudit, discusses how to build a high growth Hardware + SaaS business. During the presentation you’ll take away lessons along the journey including: how to capitalize a blended margin business, the risks, opportunities and understanding potential outcomes.
Agenda: 5:30pm - 7:30pm on January 30th
5:30 pm - 6:10 pm | Networking with food, beer, wine
6:10 pm - 6:15 pm | Introduction from Kimberly Jefferson and the IndySaaS Team
6:20 pm - 6:50 pm | Discussion groups
6:50 pm - 7:00 pm | Share highlights of topics
7:00 pm - 7:30 pm | Networking & event concludes
BLASTmedia is located at:
11313 USA Pkwy Suite B302, Fishers, IN 46037 - see you there!