The objective of a good training program is adoption and excellent field execution. This presentation is about how to use a combination of traditional training deliverables and old school psychology to gain user buy-in and achieve a successful launch. We’ll talk about how my company uses cartoons and countdowns to ensure that users seek out training and have a stake in adoption and field execution excellence. Whether we create video, user assistance, classroom training, or documentation, what we really want is a group of folks who use the product to do an excellent job with little or no effort and make no mistakes. Creating good training is less about the deliverable and more about building the right relationship. We picked two dates: February 21 is our official date with February 28th as a backup in case it snows. The usual end time is 8:00 pm but we love to continue the conversation at our traditional after-meeting at World of Beer Reston Town Center, 1888 Explorer St, Reston, VA 20190. WOB closes at midnight.