Building upon the great discussion that followed Theresa Putkey’s presentation on the Intersections of Information Architecture and Content Strategy, Ava Naves will present on the Connection Between SEO and IA.

Information Architecture is a critical element in a Search Engine Optimization strategy. Both IA and SEO professionals benefit when they understand that this can be a beautiful pas de deux. In addition, Information Architects become even more valuable when they can communicate the impact that their work has on sites’ search visibility.

Ava Naves is the Principal of The Online Strategy House ( (, instructor at UBC Continuing Studies on SEO & Web Analytics, and an online marketer with over 15 years of experience. She has observed that every Search Engine Optimization campaign involves Information Architecture, and that SEO projects can even run the risk of failing if IA is not carefully considered right from the start.