World IA Day Sneak Peek! Content & Customer Journeys with Melissa Breker
Details
=== Please note we are on the 5th floor this month -- there is another event on the 4th floor. Be sure to tell whomever is bringing you up that you want to go to the 5th floor "IA/CS Event" and not the "pyladies event."
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We are proud to be presenting World IA Day (http://2017.worldiaday.org/location/vancouver-canada) at VFS in February, and to celebrate, our own Melissa Breker will give you a preview of her WIAD talk. Get your Tickets for World IA Day 2017 (https://www.eventbrite.com/e/world-ia-day-vancouver-2017-tickets-31013659691) now!
Content and Customer Journeys - How to collaborate with different teams and get them working together
It’s hard work getting people to change. The challenge is how to convince your team to work with content in a new way. It almost always boils down to the same thing.
It’s this:
Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.
At the meet up, we'll talk about different content considerations for journeys and discuss some "in the trenches" approaches on how to you've bring teams together around content.
6:00-6:30: Arrive & mingle
6:30-7:00: Melissa presents her talk
7:00-7:30: Q&A and discussion
7:30-7:45: Network and wrap-up
Tickets for World IA Day 2017 (https://www.eventbrite.com/e/world-ia-day-vancouver-2017-tickets-31013659691)
Melissa Breker is Co-Founder of Content Strategy Inc.
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