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Making Sense of Field Research: Practical Tips for Information Designers
Information design is recognized as the practice of making complex data and information understandable for a particular audience, but what’s often overlooked is the importance of understanding the audience themselves during the process. Rather than rely on intuition or assumptions, information designers need evidence gathered from real people about how they think, feel, and behave in order to inform the design of effective solutions. To do this, they need field research. In this presentation, Sheila Pontis, PhD will share practical tips for incorporating field research methods (e.g., observations, contextual interviews, etc) in information design projects such as information graphics, wayfinding systems, and interactive visualizations, among others. The principles and techniques covered are also relevant to a range of design fields, including user experience and service design. The goal of this event is to help you understand and take full advantage of field research, so please come prepared with questions! Agenda 6:00-6:30 pm: Check-in 6:30-7:30 pm: Presentation with Q&A 7:30-8:00 pm: Mingle About our Speaker Sheila Pontis is an information designer bridging theory and practice. Her work and research focus on understanding how people interact with information, particularly the process and methods people use. She is a partner at Sense Information Design, a New York-area design consultancy promoting understanding in all aspects of collaboration and communication. She has extensive experience teaching in higher education and delivering workshops combining design research and design thinking with information design. She has produced work for diverse industries and organizations in the United States, South America and Europe including Transport for London, Elsevier, Unilever and NHS. She currently teaches courses about information design and design thinking at Princeton University. Sheila is also the author of "Making Sense of Field Research: A Practical Guide for Information Designers," published by Routledge. Sheila studied Graphic Design at University of Buenos Aires, and went on to specialize in Information Design, receiving her PGDip and MPhil at University of Barcelona. After finishing her PhD in information design at University of the Arts London, she worked as a research associate at University College London.

The Creative Group

125 Park Avenue, 3rd Floor · New York, NY

Respond by: 12/13/2018

What we're about

We're a community of information design professionals, students, and enthusiasts from all backgrounds interested in the art and craft of communicating clearly, visualizing complexity, and making sense of the world. Meetups will range from presentations and panel discussions to social and networking events. Our goal is to share knowledge, build some energy around information design, and of course, have fun!

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