Design Driven Startups & Inspirational Design Thinking

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The success of New Design Driven Entrepreneurial Ventures depends to a large extent on timing and execution - even so they are fraught with risk. This presentation shares how to identify promising Design Driven Ventures and how to develop new business models supported by novel product concepts while evaluating their probability of success.

Design research, evidence-based management methods, processes, and tools will be shared, such as Inspirational Design Thinking, the Market-Technology Risk Matrix, Bridging Business & Design and the Design Valuation Dashboard.

This event is in connection with Connect Week Pasadena 2016. See more event details and other events on the Connect Week website at https://connectpasadena.com/

Soren Petersen:
Dr. Søren Petersen is an international business consultant and design science researcher, author and a regular contributor to The Huffington Post.