What we're about

Institute of Product Leadership is B-school designed for product professionals. It's essentially a growth incubator, which aims to accelerate career paths of select engineering professionals, chosen based on outstanding potential for innovation and leadership. Our programs are designed to combine real world insights with cutting-edge product management techniques. These courses are delivered by eminent leaders of the Product Industry, who leverage their invaluable experience to create a learning environment, like no other. Our alumni are uniquely poised to take advantage of the product wave, which is sweeping across India. This has been validated by the vast number of Fortune 500 companies that have associated with us, over the last year.

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Product Marketing = Scalable Storytelling

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User’s attention is scarce. There is fierce competition for user’s attention and it will be tougher in the days to come. In this situation, companies need to go beyond talking about their basic features and appeal to the user’s emotional mind - excite, inspire and captivate. Nothing does this better than compelling, relatable and cogent stories. Good storytellers give an unfair advantage to their organisation in the market, and against competition. Product Marketing is that function in organisations that is responsible for taking the genesis of an idea, weaving a beautiful story that users would like to hear, and make them take positive action. KEY TAKEAWAYS Success and failure stories in product marketing How an awareness of Product Management and Product Marketing can be your unfair advantage Lessons in storytelling, from my experience at Zoho, Yahoo, InMobi, B2Brain ABOUT THE SPEAKER Sridhar Ranganathan is passionate about making people more effective. As cofounder and CEO of B2Brain.com, he and his team are working on giving an unfair advantage to sales professionals by providing contextual intelligence on their target accounts. Sridhar was previously the first VP of Product and then VP of Corporate Development at InMobi. He built and managed the Yahoo! Maps, Yahoo! Local and Yahoo! Jobs products at Yahoo! India, prior to InMobi. He came to Yahoo! from Zoho where he product managed network management products as well as built the usability function.

Five Immutable Laws of Product Portfolio Management

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As product managers graduate to product leaders, they are suddenly daunted by several challenges. One product’s growth doesn’t give enough experience to leading a portfolio of diverse products. Even those that managed a few products from seed to maturity struggle as product portfolio leaders. While product management experience is helpful, it is generally insufficient to manage a portfolio of products. The game changes; and so are the rules. This transition warrants a different mindset and strategic intent. This session will expose the aspiring product leaders to a set of five laws that encapsulate the changing rules of the game. Key Takeaways: Understand that product portfolio leadership is not merely copying product management skills to several products Appreciate the basic laws one must embrace to become effective product portfolio leaders Learn to lay the foundation to succeed as product leaders About the Speaker Duraisamy Rajan Palani Vice President Deloitte Following the acquisition of his software product start-up, Durai is currently a Vice President of Product Management at Deloitte. Before joining Deloitte, Durai was an entrepreneur, developing pharmaceutical and software products. His 20+ years of career also include working with companies like Infosys, Cognizant, and Johnson & Johnson in India, UK, Belgium, and USA. Durai holds a Masters in Software Engineering from Birla Institute of Technology & Sciences and a "Certificate in Leading with Finance" from Harvard Business School online. He is currently pursuing an "Entrepreneurial Edge" at the London School of Business. He has also held certifications such as Project Management Professional (PMP), PRINCE2 Practitioner, and Certified Software Quality Analyst (CSQA).

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Ask Me Anything

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