What we're about
You are accountable for your own success. As such, it's your responsibility to discover your special gifts, attributes and capabilities that can give you a competitive edge and the greatest probability to have a flourishing career.
Career management (http://www.forbes.com/sites/glennllopis/2012/07/30/build-momentum-back-into-your-career-with-5-forgotten-resources/) requires quality networking, being in the right place at the right time, earning a voice at the table, knowing your unique value proposition and how to use it, managing your personal brand (http://www.forbes.com/sites/glennllopis/2012/08/06/one-big-idea-can-make-you-stand-out-from-the-crowd/), being influential – to name a few essentials.
But in the end, all of these factors require one important thing: a personal commitment to manage and invest in your career the right way.
As a member of Interactive Marketing and Advertising you have an opportunity to invest in your career.
Interactive Marketing has proven to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models obsolete.
Interactive Marketing Will Focus on Relationships Instead of Media
The future of interactive marketing relies mostly on building and nurturing collaborative relationships with customers instead of relying solely on online campaigns. This differentiates Interactive marketing from online marketing, despite the fact that they both depend heavily on the Internet as a means of building connections.
Interactive Marketing Will Impact Your Career
Interactive marketing as a disruptive force has the potential to alter the ways in which we communicate and make purchase decisions.