Price: $20.00 /per person

Location visible to members


“Market Research on a Budget” Inventing Products People Want.

As you may have heard Eric say, there are 3 Keys to successful new products, Marketability, Technical Feasibility, and Protectability. This evening's talk will focus on the first and most important of those 3 Keys, Marketability. One of the first steps, and most important within Marketability, is to do the proper market research to determine if your invention will be well received in the marketplace. Eric's talk will cover:

• Creating an interview guide

• Determining the right people to interview

• How to properly do an interview

• How to interpret the results

• How to use these results to design your invention and create a pitch deck for licensees or investors

Knowing how to do these important market research steps yourself will allow you to have a higher probability of market success for your invention, while keeping your market research costs to a minimum. Come join us to hear how to do proper market research for your invention - on a budget!


3:30 – 4:00PM Sign-in and networking

4:00 – 5:15PM Talk, “Market Research on a Budget" and Q&A, by Eric P. Rose, NPDP, MBA

5:15 – 5:30PM Wrap-up and announcements


Our Sherman Oaks location is accessible only to members. If you are not currently a member, feel free to apply to join our group. Parking will be validated.

This event's cost is $20.00, please make checks payable to, Pinnacle Product Innovation, Inc. Cash will be accepted as well. Please bring exact change, no bills larger than $20 will be accepted. All payments to be made at the event, receipts will be available.

Space is limited to the first 50 RSVPs received. This event will fill up quickly, reserve your spot today!

NOTE: No confidential information should be disclosed at meetings and no warranty of confidentiality is made by the event organizers.

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