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Today’s competitive workforce is full of new digital products and services wishing to be the next big thing to disrupt the market. We struggle to gain attention and ship our product to an already aggressive audience while making sure that we are up to date with the most creative and innovative demands of the industry. The collaboration between Product, Marketing and UX teams has never been more critical than today. But young startups have power-struggles over who calls the last shot. The lack of empathy to other teams affect the overall experience of our users and will directly impact on the livelihood of the company.
How can UX create a bridge among the company and bring the user to the top of their minds without having to choose a side of the fight between Product and Marketing teams?
About the Speaker
Andrea is a UX designer working in areas such as brand experience and creative strategy in both product and marketing teams. With eight years of experience working with international clients, she believes in the power of closing the gap between business strategy and design. In her free time, you can find her near a karaoke.
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About the Host
Ironhack is a tech school that has helped +2.000 people around the globe transition into a career in tech. With a 85% placement rate, +600 company partners and a supportive global alumni network, Ironhack offers a great experience that prepares you perfectly for entering the tech industry.
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